Seafood is infrequently called “ocean meat.” “Ate some amazing seafood stew that my wonderful love made earlier this week for lunch. Who knew all this ocean meat could be so tasty?” was cited on Twitter on February 22, 2009. “Fish is meat. Its ocean meat dammit!” was cted on Twitter on April 16, 2011.
Arby’s fast food restaurants started its “We Have the Meats” slogan with a trademark date of July 21, 2014. Arby’s tweeted “Try something other than land meat in your diet. #OceanMeat” on January 6, 2015. The Arby’s fish sandwich (or “ocean meat") is composed of Alaskan Pollock. The “Ocean Meat” moniker was criticized in March 2016 on Deadspin and The Huffington Post.
Adam Lee Staley
Ate some amazing seafood stew that my wonderful love made earlier this week for lunch. Who knew all this ocean meat could be so tasty?
10:03 PM - 22 Feb 2009
“Fish is meat. Its ocean meat dammit!” @NoWorriesBrahh @DareHeis lmao
1:51 PM - 16 Apr 2011
Seafood = Ocean Meat! http://fb.me/15f3IQfL2
9:19 PM - 7 Jan 2014
Try something other than land meat in your diet. #OceanMeat
11:22 AM - 6 Jan 2015
Anyone else disturbed when Arby’s refers to fish as “ocean meat??” #ugh
8:21 AM - 25 Feb 2015
ARBYS EXEC: So I hear u have a new sandwich idea?
ADVERTISING GUY: Yes, it’s...*blanks on the word fish* It’s uhh…
7:41 PM - 27 Mar 2016
Some Things That Could Be But Hopefully Are Not #OceanMeat
March 28, 2016 2:44pm
So someone at Arby’s apparently couldn’t remember the word “fish.”
This is the generous interpretation of the fast-food chain’s new seafood sandwich campaign. The correct interpretation is to assume that #OceanMeat is a riff on their “We Have The Meats” slogan, but I maintain that it’s kinder to think that they forgot how to describe those little, watery, cold, legless things swimming around.
The Huffington Post
At Arby’s, You Can Eat Something They Call ‘Ocean Meat’
Though really, is the term that much weirder than “seafood?”
03/29/2016 02:44 pm ET
The international sandwich chain has been using the phrase in ads since at least January 2015. However, the Internet started taking special note of the term this week, fueled by the publication of a Deadspin article poking fun at how oddly vague the phrase sounds.
For the record, there’s no actual Arby’s menu item called “ocean meat.” The phrase only appears in Arby’s ads, presumably as a reference to the restaurant’s tagline, “We Have The Meats.”
An Arby’s spokesperson clarified that the protein in the chain’s fish sandwiches is, in fact, fish.
What is ocean meat? A mixture of crabs and shells?
1:14 PM - 30 Mar 2016
Word Mark WE HAVE THE MEATS
Goods and Services IC 043. US 100 101. G & S: Restaurant services. FIRST USE: 20140721. FIRST USE IN COMMERCE: 20140721
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86184806
Filing Date February 5, 2014
Current Basis 1A
Original Filing Basis 1B
Published for Opposition June 24, 2014
Registration Number 4709402
Registration Date March 24, 2015
Owner (REGISTRANT) Arby’s IP Holder Trust the Trustees of the Arby’s IP Holder Trust, a Delaware business trust, the trustees comprising the corporate trust administrator, Wilmington Trust Company, a Delaware corporation business trust DELAWARE 1155 Perimeter Center West Atlanta GEORGIA 30338
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Ginabeth B. Hutchison
Type of Mark SERVICE MARK
Live/Dead Indicator LIVE