A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Better days are just around the corner. They are called Friday, Saturday and Sunday” (3/29)
“Nothing screws up your Friday like realizing it’s only Thursday” (3/29)
“Thursday—the most useless day of the week” (3/29)
Entry forthcoming—B.P. (3/29)
“New York leads all cities in the number of people around whom you shouldn’t make a sudden move” (3/29)
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Entry from April 05, 2015
NoMid (North Midtown)

"NoMid — a k a North Midtown — is Manhattan’s new condo central,” by Zachary Kussin, was a story published in the New York (NY) Post on April 1, 2015. Immediate reaction to the new neighborhood acronym --an April Fools’ joke?—was mostly negative. “NoMid: The New, Terrible, Unnecessary Neighborhood Name” was published in Curbed NY the next day.

The Post story defined the area:

“The stretch of Midtown Manhattan running from 50th to 63rd streets and from Second to Fifth avenues — some call it North Midtown, others Upper Midtown — is once again buzzing with a whole host of new condo projects.”

Others have called this area “East Midtown” or “Midtown East.”


New York (NY) Post
NoMid — a k a North Midtown — is Manhattan’s new condo central
By Zachary Kussin
April 1, 2015 | 5:17pm
You can call it a comeback.

The stretch of Midtown Manhattan running from 50th to 63rd streets and from Second to Fifth avenues — some call it North Midtown, others Upper Midtown — is once again buzzing with a whole host of new condo projects.

Modal Trigger“It’s been under-utilized for residential development,” appraiser Jonathan Miller says of the area — a crossroads between Midtown and the Upper East Side, which previously saw the rise of residential towers 151 E. 58th St. in 2001, 300 E. 55th St. in 2003 and 310 E. 53rd St. in 2006.

Curbed NY
ATTACK OF THE ACRONYMS
NoMid: The New, Terrible, Unnecessary Neighborhood Name
Thursday, April 2, 2015, by Zoe Rosenberg
Oh boy—it got an acronym and a New York Post explainer, meaning certain parts of northern Midtown—er, we mean NoMid—are really on the map now. If the area’s construction boom—with building’s like Aby Rosen and Norman Foster’s 100 East 53rd Street and the above-pictured 301 East 50th Street popping up in the area’s boundaries—hasn’t been enough to warn people of the impending acronym (a la NoMad), a look at the stats shows that the area bounded by 50th and 63rd streets and Second and Fifth avenues was totally asking for it.
(...)
COMMENTS
Omar
@drop ceilings are in: Sutton Place and Beekman Place stop at First ave. The area in question was always considered no man’s land. Perhaps they should continue to call it that. Calling this area Mid-town east always worked for me.

The Real Deal
“NoMid” gets renewed attention
Area straddling Midtown and the Upper East Side sees a host of new development

By Tess Hofmann
April 02, 2015 09:01AM
“NoMid,” or North Midtown, is seeing new development activity galore, as land prices in the area haven’t climbed quite as quickly as those in other prime Manhattan neighborhoods.

The neighborhood runs from 50th to 63rd Streets and Second to Fifth Avenues. “It’s been under-utilized for residential development,” Jonathan Miller of real estate appraisal firm Miller Samuel told the New York Post, who also noted the area’s unique location between Midtown and the Upper East Side. “In some ways, it’s been discovered because it straddles both worlds and all of their amenities.”
(...)
COMMENTS
Crian Bashman • 3 days ago
Just stop, stop now! Or are real estate brokers so stupid that they can’t call neighborhoods by names that are actual words?

Twitter
East Midtown
‏@EastMidtownNYC
Stop trying to make NoMid happen; it’s #EastMidtown. NoMid—North Midtown—is Manhattan’s New Condo Central http://nyp.st/1bPBOuv via @nypost
11:16 AM - 2 Apr 2015

Twitter
Fun Foodie NYC Tours
‏@FunFoodieNYC
NoMid: The New, Terrible, Unnecessary Neighborhood Name. Can’t fool me! Still midtown! #avoid http://ny.curbed.com/archives/2015/04/02/nomid_the_new_terrible_unnecessary_neighborhood_name.php … via @CurbedNY
12:35 PM - 4 Apr 2015

Twitter
Marty Morua
‏@MartyMorua
“Ugh. Another stupid #NYC name”
“Who? What?”
“#NoMid”
“Huhh”
“Midtown #Manhattan: http://ny.curbed.com/archives/2015/04/02/nomid_the_new_terrible_unnecessary_neighborhood_name.php?utm_campaign=issue-36109&utm_medium=email&utm_source=Curbed+NY …” http://ow.ly/i/aeiNy
7:35 AM - 5 Apr 2015

Posted by Barry Popik
New York CityNeighborhoods • Sunday, April 05, 2015 • Permalink