A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry forthcoming—B.P. (9/18)
“What do you call an island populated entirely by cupcakes?"/"A desserted island.” (9/18)
Entry forthcoming—B.P. (9/18)
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Entry from June 21, 2006
New York Super Fudge Chunk (Ben & Jerry’s)
Ben & Jerry's (ice cream) wanted to break into the New York City market, and the product called "New York Super Fudge Chunk" certainly helped them to do it.

It's great stuff, but not great for losing weight.

http://www.benjerry.co.uk/ouricecream/new_york_super_fudge_chunk.php
Chocolate ice cream collides with white and dark chocolatey chunks, pecans, walnuts and chocolately-covered almonds.

New York Super Fudge Chunk was first launched in 1985 in New York City, of course. The flavour name was chosen as part of our strategy to enter the intensely competitive New York market in an unforgettable impression on New Yorkers, particularly a food critic who said our flavours were "not thrilling" & contain only "chips & bits" which seemed "rather sparse." Our response to this was to ensure this flavour contained 40% more chunks (by volume & by weight) than any other flavour the company made; the extra expense was totally justifiable because the flavour tasted incredible, it always be popular. It did & it is.

13 March 1985, New York Times, "Food Notes" by Nancy Jenkins, pg. C9:
Ben & Jerry's ice cream, which has become a favorite throughout New England since Ben Cohen and Jerry Greenfield began making it in an old gas station in Burlington, Vt., seven years ago, is arriving in New York markets -- though not without a certain amount of controversy.
(...)
Newly created for the New York market is New York super fudge chunk, a dark rich chocolate with chunks of chocolate and walnuts.

(Trademark)
Word Mark NEW YORK SUPER FUDGE CHUNK
Goods and Services IC 030. US 046. G & S: frozen confections. FIRST USE: 19850403. FIRST USE IN COMMERCE: 19850403
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75030629
Filing Date December 11, 1995
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 12, 1996
Registration Number 2035273
Registration Date February 4, 1997
Owner (REGISTRANT) Ben & Jerry's Homemade Holdings, Inc. CORPORATION VERMONT 7 BURLINGTON SQUARE P.O. BOX 530 BURLINGTON VERMONT 054020530
Attorney of Record MITCHELL FRANK
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FUDGE" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

(Trademark)
Word Mark BEN & JERRY'S
Goods and Services IC 030. US 046. G & S: Ice Cream. FIRST USE: 19780430. FIRST USE IN COMMERCE: 19811117
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73411121
Filing Date January 27, 1983
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 28, 1984
Registration Number 1303989
Registration Date November 6, 1984
Owner (REGISTRANT) Ben & Jerry's Homemade, Inc. CORPORATION VERMONT 40 Green Mountain Dr. South Burlington VERMONT 05401
(LAST LISTED OWNER) BEN & JERRY'S HOLDINGS, INC. CORPORATION VERMONT 7 BURLINGTON SQUARE PO BOX 530 BURLINGTON VERMONT 054020530
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MITCHELL A. FRANK
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20041208.
Renewal 1ST RENEWAL 20041208
Live/Dead Indicator LIVE

Posted by Barry Popik
Food/Drink • (0) Comments • Wednesday, June 21, 2006 • Permalink