It's surprising that it doesn't show up much earlier -- we now have digitized text of many of Walter Winchell's columns. But it looks like the New York slang master didn't use it.
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.
• “I need a six month vacation, twice a year” (4/29)
• “Friday is my second favorite F word” (4/29)
• “Work is for those who don’t know what fishing is!” (4/29)
• “If the ocean was whiskey and i was a duck…” (4/29)
• “On the internet you can be whoever you want. It’s strange that so many people choose to be stupid” (4/29)
More new entries...
Above, Big Apple Corner at 54th Street and Broadway in Manhattan.
Above, John J. Fitz Gerald, from the Oct. 17, 1931, Turf Play, p. 7.
Listen to Robert Emmerich introduce The Big Apple, a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.