A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from October 13, 2012
Nature’s Sports Drink (water/coconut water/milk nickname)

Sports energy drinks (such as Red Bull) became popular in the 1990s; the sports drink Gatorade was developed in 1965. Several drinks have been called “nature’s sports drink.” Fabio’s book, Fabio Fitness (1995), declared that “water is nature’s sports drink.”

“Keep your motor running with milk, nature’s sports drink” was printed in Runner’s World magazine in 1997. Kelly Shriver, a dietitian, told the Atlanta (GA) Journal Constitution in 2005 that milk is “nature’s sports drink.” An Internet post in 2011 was titled “Chocolate milk = ‘nature’s sports drink’.”

Coconut water is frequently called “nature’s sports drink” and Zico coconut water trademarked the term, claiming a first commercial use in May 2007. However, “I can totally see that (coconut water—ed.) as nature’s sports drink” was an Internet post in April 2007.


Google Books
Fabio Fitness:
More than 200 get-fit tips for lifelong health and fitness

By Fabio
Arlington, TX : Summit Pub. Group
1995
Pg. 5:
Water is nature’s sports drink. It is the best choice for fluid replacement after exercise because it gets into the bloodstream faster than any other beverage.

Google Books
Runner’s World
Volume 32, Issues 7-12
1997
Pg. 28:
If so, keep your motor running with milk, nature’s sports drink. To help you fuel up. we’ve put together this special section about milk’s powerful benefits for active people— plus a bunch of great ways to drink it.

23 August 2005, Atlanta (GA) Journal-Constitution, “Baffled by beverages? Milk is preferred for kids, especially preteen and teen girls, at mealtime, and water is great throughout day, experts say,” pg. E1:
To heck with juleps or juices, Coca-Cola or water.

To dietitian Kelly Schriver, milk is the nectar of the gods, a drink as suited for a state dinner as a bottle of Dom Perignon. “Milk has nine essential vitamins and minerals,” said Schriver, adding that milk is even “nature’s sports drink.” “It’s a great option,” Schriver said.

Talk Tennis
Coconut Water as an Energy Drink
NoBadMojo
04-21-2007, 11:17 AM
I’ve been drinking Coconut Water lately..i think i’m addicted to the stuff. It makes a great energy drink..it’s light and refreshing and has a lot of good stuff in it and is pretty low in calories. It’s also good to drink to prevent hangovers or to help when you have one ;O
(...)
slice bh compliment
04-21-2007, 12:01 PM
The sugary stuff you find at some stores cannot be good for you.
But man, last time I had a vacation in Costa Rica, it cost pennies for a cool young coconut with the top cut off. Stick a straw in it....eh very niiice. I can totally see that as nature’s sports drink. Diluted with 20 or 30% spring water too, for the serious athletewink.

BevNET
ZICO Coconut Water to Introduce Its Flavored Varieties in One-Liter Tetra Pak
Submitted by ZICO
July 30, 2009 2:59 pm
Hermosa Beach, Calif. July 30, 2009 – Offering its consumers yet another convenient way to enjoy Nature’s Sports Drink™, ZICO Pure Premium Coconut Water is gearing up to introduce its favored coconut water varieties in one-liter containers next month.

Vibrant Living News
Coconut Water, Nature’s Sports Drink
MARCH 1, 2011 7:29 PM TINA
Coconut water is the clear liquid found inside a young green coconut.  Coconut water and coconut milk are not the same thing.  As the coconut fruit ripens the water is replaced by the coconut meat.  Coconut water is very hydrating and naturally rich in electrolytes with a slight nut flavor.  It contains twice the potassium of a typical banana and is low in calories.  It’s a natural isotonic beverage which means it is a solution that has the same salt concentration as the normal cells of the body and the blood.  In other words, coconut water has the same level of electrolytic balance as we have in our blood.

Slowtwitch Forums
triutah
Jun 16, 11 12:57
Chocolate milk = “nature’s sports drink”
Got a kick out of this article on chocolate milk presented at a conference recently. Mostly what we already know, but would like to see statements based on studies with subject pools larger than n=32 and n=10.

Google Books
Rawesomely Vegan!:
The Ultimate Raw Vegan Recipe Book

By Mike Snyde
Avon, MA: Adams Media
2012
Pg. 142:
Young Coconut Water
The liquid inside of young coconuts is an incredible elixir. Naturally sweet but low in fat and sugar, it’s been hailed as “nature’s sports drink” for its hydrating prowess and electrolyte balance.

Google Books
Super Nutrition for Babies:
The Right Way to Feed Your Baby for Optimal Health

By Katherine Erlich and Kelly Genzlinger
Beverly, MA: FairWInds Press
2012
Pg. 93:
Often called “nature’s sports drink,” coconut water is an excellent electrolyte solution. Coconut milk, as well, is very nutritious, offering minerals, vitamins, amino acids, and healthy fatty acids.

(Trademark)
Word Mark NATURE’S SPORTS DRINK
Goods and Services IC 032. US 045 046 048. G & S: Fruit beverages; Fruit-flavored beverages; Fruit-flavoured beverages; Non-alcoholic beverages containing fruit juices; Non-alcoholic fruit extracts used in the preparation of beverages; Non-alcoholic fruit juice beverages; Smoothies. FIRST USE: 20070201. FIRST USE IN COMMERCE: 20070509
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Trademark Search Facility Classification Code NOTATION-SYMBOLS Notation Symbols such as Non-Latin characters,punctuation and mathematical signs,zodiac signs,prescription marks
Serial Number 77371840
Filing Date January 15, 2008
Current Basis 1A
Original Filing Basis 1A
Published for Opposition July 22, 2008
Registration Number 3511340
Registration Date October 7, 2008
Owner (REGISTRANT) Zico LLC LIMITED LIABILITY COMPANY DELAWARE 435 Grant Avenue, Suite A Oradell NEW JERSEY 07649
(LAST LISTED OWNER) ZICO BEVERAGES LLC LIMITED LIABILITY COMPANY DELAWARE 2221 PARK PLACE EL SEGUNDO CALIFORNIA 90245
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Bruce A. McDonald
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “SPORTS DRINK” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • (0) Comments • Saturday, October 13, 2012 • Permalink