A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from September 16, 2006
Metroplex (Dallas/Fort Worth nickname)

To celebrate the 1973 opening of the new Dallas/Fort Worth airport (then the nation’s largest), a new name was used. In 1972, the North Texas Comission trademarked “Metroplex” and “Southwest Metroplex” for the area around the cities of Dallas and Fort Worth. The trademark expired and the “Metroplex” term is now in general use.

Other Texas imitation names include “Petroplex” (Midland/Odessa, cited in print since at least November 1975) and “Centroplex” (Belton/Killeen/Temple, cited in print since at least February 1977).


Wikipedia
The Dallas/Fort Worth Metroplex encompasses the metropolitan divisions of Dallas–Plano–Irving and Fort Worth–Arlington, within the U.S. state of Texas. The Dallas/Fort Worth Metroplex is officially known as the Dallas–Fort Worth–Arlington Metropolitan Area, a title designated by the U.S. Census as of 2003 and consists of twelve counties in North Texas.

According to the U.S. Census 2000, the metropolitan area had a population of 5.1 million (though a July 1, 2005 estimate placed the population at 5.8 million). The Dallas–Fort Worth–Arlington MSA is the largest metropolitan area in Texas and the entire South, the fifth largest in the United States, and the 52nd largest metropolitan area in the world.

7 December 1972, New York (NY) Times, pg. 101 ad:
An airport as big as Manhattan
A federal official was recently quoted in the Wall Street Journal as saying that our new airport will do for our area “what the railroad did for the development of Chicago.”

The man is right. Because when the new Dallas/Fort Worth Airport opens in Fall, 1973, it will be the nation’s largest. And the most efficient. This $500 million facility will spread over 17,000 acres. That’s 3 times as big as Kennedy, and larger than Manhattan Island. All just 20 minutes from downtown Dallas or Fort Worth.
(...)
Dallas/Fort Worth
The Southwest Metroplex

9 December 1979, Dallas (TX) Morning News, “Metroplex is nowhere unles you live here” by Steve Blow, pg. 6A:
As “metroplex” infiltrated the local vocabulary, it also began to spread geographically. It wasn’t long before Midland-Odessa was calling itself “the petroplex,” and the Temple-Belton-Killeen area dubbed itself “the centroplex.”

29 December 1985, Dallas (TX) Morning News, “‘Golden Triangle’ name game’s goal is rejuvenation” by Steve Blow:
In so doing, the area joins ranks with the Metroplex (Dallas-Fort Worth), Petroplex (Midland-Odessa) and Centroplex (Temple-Killeen) among others.

(Trademark)
Word Mark METROPLEX
Goods and Services (EXPIRED) IC 042. US 100. G & S: ASSOCIATION SERVICES-NAMELY, PROMOTING TRADE, COMMERCE, AND INDUSTRY RELATIVE TO THE DALLAS AND FORT WORTH, TEX., METROPOLITAN AREA COMPRISING AN ELEVEN (11) COUNTY AREA SURROUNDING DALLAS AND FORT WORTH, TEX., INCLUDING SPECIFICALLY DENTON, COLLIN, TARRANT, DALLAS, ROCKWALL, KAUFMAN, JOHNSON, WISE, PARKER, HOOD, AND ELLIS COUNTIES AND MORE PARTICULARLY FOR PROMOTING INDUSTRY BY (1) ENCOURAGING EXISTING COMPANIES TO RELOCATE IN THE AREA, (2) ENCOURAGING NEW COMPANIES TO LOCATE IN THE AREA, (3) BY INFORMING PEOPLE GENERALLY IN OTHER AREAS OF THE UNITED STATES AND IN FOREIGN COUNTRIES OF THE POSITIVE ASPECTS OF THE QUALITY OF LIFE IN THE AREA, AND (4) BY STIMULATING AMONG CITIZENS OF THE AREA ITSELE AN INCREASED AWARENESS OF A COMMITMENT TO THE AREA AS A WHOLE. FIRST USE: 19720128. FIRST USE IN COMMERCE: 19720128
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73090393
Filing Date June 14, 1976
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1063011
Registration Date April 5, 1977
Owner (REGISTRANT) NORTH TEXAS COMMISSION CORPORATION TEXAS SUITE 101 600 AVENUE H EAST ARLINGTON TEXAS 76011
Prior Registrations 0983501
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD

(Trademark)
Word Mark THE SOUTHWEST METROPLEX
Goods and Services (EXPIRED) IC 042. US 100. G & S: ASSOCIATION SERVICES-NAMELY, PROMOTING TRADE, COMMERCE, AND INDUSTRY RELATIVE TO THE DALLAS AND FORT WORTH METROPOLITAN AREA INCLUDING SPECIFICALLY DENTON, COLLIN, TARRANT, DALLAS, ROCKWALL, KAUFMAN, JOHNSON AND ELLIS COUNTIES AND MORE PARTICULARLY FOR PROMOTING INDUSTRY BY (1) ENCOURAGING MAJOR COMPANIES TO RELOCATE IN THE AREA, (2) BY INFORMING PEOPLE GENERALLY IN OTHER AREAS OF THE COUNTRY OF THE POSITIVE ASPECTS OF THE QUALITY OF LIFE IN THE AREA, AND (3) BY STIMULATING AMONG CITIZENS OF THE AREA ITSELF AN INCREASED AWARENESS OF AND A COMMITMENT TO THE AREA AS A WHOLE. FIRST USE: 19720207. FIRST USE IN COMMERCE: 19720214
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 26.13.12 - Quadrilaterals with bars, bands and lines
26.13.21 - Quadrilaterals that are completely or partially shaded
26.17.12 - Angles (geometric); Chevrons
Serial Number 72428378
Filing Date June 26, 1972
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0983501
Registration Date May 7, 1974
Owner (REGISTRANT) NORTH TEXAS COMMISSION TEXAS NON-PROFIT CORPORATION ARLINGTON TEXAS
Disclaimer THE WORD “SOUTHWEST” IS HEREBY DISCLAIMED APART FROM THE MARK AS SHOWN.
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Saturday, September 16, 2006 • Permalink