Meatless Monday

Entry in progress—B.P.
 
Wikipedia: Meatless Monday
Meatless Monday is an international campaign that encourages people to not eat meat on Mondays to improve their health and the health of the planet.
 
Meatless Monday is a non-profit initiative of The Monday Campaigns Inc. in association with the Johns Hopkins Bloomberg School of Public Health Center for a Livable Future. Meatless Monday was founded in 2003 by marketing professional Sid Lerner. The program follows the nutrition guidelines developed by the USDA. Meatless Monday is part of the Healthy Monday initiative. Healthy Monday encourages Americans to make healthier decisions at the start of every week. Other Healthy Monday campaigns include: The Kids Cook Monday, Monday 2000, Quit and Stay Quit Monday, Move it Monday, The Monday Mile, and others.
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History
During World War I, the United States Food Administration (USFA) urged families to reduce consumption of key staples to help the war effort. Conserving food would support U.S. troops as well as feed populations in Europe where food production and distribution had been disrupted by war. To encourage voluntary rationing, the USFA created the slogan “Food Will Win the War” and coined the terms “Meatless Monday” and “Wheatless Wednesday” to remind Americans to reduce intake of those products.
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The campaign returned with the onset of World War II, calling upon women on the home front to play a role in supporting the war effort. During this time, meat was being rationed, along with other commodities like sugar and gasoline.
 
Meatless Monday was restarted in 2003 as a public health awareness program. The campaign was endorsed by the Center for a Livable Future (a division of the Johns Hopkins Bloomberg School of Public Health) as well as over 20 public health schools. In April 2009, Meatless Monday launched an informational video noting the effects of meat consumption on climate change.
 
MeatlessMonday.com
A Campaign Becomes a Movement
During World War I, the U.S. Food Administration urged families to reduce consumption of key staples to aid the war effort. “Food Will Win the War,” the government proclaimed, and “Meatless Monday” and “Wheatless Wednesday” were introduced to encourage Americans to do their part.
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The campaign returned during World War II and beyond, when Presidents Franklin D. Roosevelt and Harry S. Truman used rationing to help feed war-ravaged Europe.
 
Meatless Monday was revived in 2003 by former ad man turned health advocate Sid Lerner, in association with the Johns Hopkins Bloomberg School of Public Health’s Center for a Livable Future. Reintroduced as a public health awareness campaign, Meatless Monday addresses the prevalence of preventable illnesses associated with excessive meat consumption.
   
29 July 1917, Boston (MA) Daily Globe, pg. 35:
ONE, TWO OR THREE MEATLESS DAYS A WEEK
Meatless Breakfasts, Dinners, Suppers, With Many Meat Substitutes,Globe Housekeepers Have Prepared For Their Familes
NOURISHING SOUPS PREPARED WITHOUT MEAT
 
Google News Archive
1 January 2003, Telegraph Herald (Dubuque, IA), pg. 1C, col. 2:
New Year, New You
Meatless Mondays: Small changes are the key to long-term success
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“As another simple way to help achieve a better lifestyle, Boca Foods is challenging America to eat meatless every Monday in January with the ‘Meatless Mondays’ program.”
(Janet Helm, registered dietitian—ed.)
 
OCLC WorldCat record
Meatless Mondays, wheatless Wednesdays. : home economists in World War I
Author:Albert R. Mann Library.
Publisher: Ithaca, N.Y. : Albert R. Mann Library, ©2006.
Edition/Format: Computer file : English
Summary: It’s hard to imagine a nation-wide effort where the majority of Americans voluntarily restricted their diets to free up food to send overseas. And yet after this country entered World War I in April, 1917, millions of men, women and children were patriotically participating in “Meatless Mondays” and “Wheatless Wednesdays.” Created by Cornell University Library, this Web site is an online companion to an exhibit on home economists in World War I.
 
OCLC WorldCat record
Meatless Mondays: Not ready to go vegan? Try skipping meat at least one day a week and reap the rewards
Publisher: New York : Environmental Nutrition, 1986-
Edition/Format: Article : English
Publication: Environmental nutrition. 32, no. 6, (2009): 2
Database: ArticleFirst
 
OCLC WorldCat record
The Rise of Meatless Monday
Author: K Pound
Publisher: Norwalk, CT : Earth Action Network, c1990-
Edition/Format: Article : English
Publication: E : the environmental magazine. 21, no. 5, (2010): 18-21
Database: ArticleFirst

(Trademark)
Word Mark MEATLESS MONDAYS
Goods and Services (ABANDONED) IC 042. US 100 101. G & S: restaurant services. FIRST USE: 19960318. FIRST USE IN COMMERCE: 19960318
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75436569
Filing Date February 18, 1998
Current Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) JERDEN PROPERTIES, INC. CORPORATION UTAH 1400 Foothill Drive, Suite 210 Salt Lake City UTAH 84108
Attorney of Record EDWIN S WALL
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date April 5, 2000