"Mazda" was the name of light bulbs, and Broadway is "the Great White Way." "Mazda Lane," like the "Mazda" bulb, is not in use today. "Mazda" is the name of an old Persian god of light.
Other nicknames for Broadway and its bright lights include "Bulb Belt," "Great White Way," "Incandescent District" and "Tungsten Territory."
5 January 1926, Atlanta Constitution, "Lights of New York" by Pierre Van Passen, pg. 6:
But even Harry K. Thaw in that wild whirl of his along Mazda Lane in company with pretty Fawn Gray did not live up to the reputation given him by the press agents.
17 January 1926, Syracuse Herald, magazine, pg. 22:
Hardened cynics along Broadway's Mazda Lane delight in recalling the time when "Florodora" descended upon the blase New Yorkers back in October, 1900.
13 September 1927, Davenport (Iowa) Democrat and Leader, pg. 12:
It is said in police circles that a new class of thieves are operating in Mazda lane.
27 November 1927, Vanity Fair, "A Primer of Broadway Slang" by Walter Winchell, pg. 134, col. 4:
Broadway is known as 'The Main Stem'. Abel Green, a theatrical reporter, calls it "Mazda Lane" and others refer to Broadway as "The Incandescent District"; "Tungsten Territory", "The Big Artery", and "Coffee Pot Canyon".
12 April 1928, Life, pg. 33:
Heard in Mazda Lane.
14 June 1928, Life, "Along the Main Stem" by Walter Winchell, pg. 10:
I've discovered other nicknames for parts of town. Broadway is known as Orange Juice Gulch, Mazda Lane, Coffee Pot Canyon, Fraudway and Chow Mein Stem. Then there's the Thumping Thirties, the Flaming Forties, the Four-flushing Fifties, the Sexy Sixties, the Salacious Seventies, the Elegant Eighties and the Nancy Nineties.
By Samuel Marx
New York, NY: Donald Flamm
You may have never heard the name of some of them. But they are part, particle and parcel of New York's Main Stem, Hardened Artery, Great White Way, Incandescent Lane, Mazda Boulevard, Chow Mein Stem, Double Cross'Roads of the World, Two-Times Square, or, as somebody once called it, Broadway.
Volume 2, Issues 4-7
The nature of their work being especially adapted to concocting clever names for places, they have divided their own "Noo Yawk" into the Stem, the (Main) Drag, the Artery, Maraudway, the Milky Way, the Galaxy, the Gay White Way, the Dirty White Way, the Big or Main Alley, the Grandest Canyon, the Glittering Stem, Mazda Lane, Neon Boulevard, the (Big) Gulch, Gin Gulch, the Noisy Lane, the Street, Wailing Wall Street, the (Grand) Canyon, the Golden Canyon, Hard Times Square, Pokahvenoo, the Roaring Forties, the Naughty Nineties, Mad-hattan, etc., etc.
Old Fulton NY Post Cards
25 May 1936, Syracuse (NY) Journal, "On Broadway" by Walter Winchell, pg. 9, col. 2:
Broadway is known as "The Main Stem." Abel Green, a theatrical reporter, calls it "Mazda Lane" and others refer to Broadway as "The Incandescent District," "Tungsten Territory," "The Big Artery," "Coffee Pot Canyon."
Word Mark MAZDA
Goods and Services (EXPIRED) IC 011. US 021. G & S: ELECTRIC LAMPS. FIRST USE: 19091221. FIRST USE IN COMMERCE: 19091221
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 71046773
Filing Date December 29, 1909
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0077779
Registration Date May 3, 1910
Owner (REGISTRANT) GENERAL ELECTRIC COMPANY CORPORATION NEW YORK SCHENECTADY NEW YORK
Attorney of Record JOHN P. MCMAHON
Type of Mark TRADEMARK
Renewal 4TH RENEWAL 19900606
Live/Dead Indicator DEAD