"Marmageddon“‘(marmite + Armageddon) occurred in New Zealand in March 2012, after series of earthquakes in the city of Christchurch forced manufacturer Sanitarium to close the only factor that made marmite. “Marmageddon” finally ended one year later, in May 2013, when the product was being manufactured again.
Marmite (pron.: /ˈmɑrmaɪt/ mar-myt) is the brand name for two similar food spreads: the original British version, since 2000 a Unilever product; and a modified version produced in New Zealand by Sanitarium Health Food Company and distributed in Australasia and the Pacific. Marmite is made from yeast extract, a by-product of beer brewing. Other similar products include the Australian Vegemite, the Swiss Cenovis and the German Vitam-R.
The New Zealand Herald
Marmageddon - it’s really happening
By Nicholas Jones
5:30 AM Wednesday Mar 21, 2012
It’s been dubbed Marmageddon and the Marmapocalypse ... but Marmite-maker Sanitarium insists it didn’t plan the shortage crisis.
But the company has been quick to capitalise on the resultant hysteria as shelves empty of the breakfast spread, a marketing expert says.
Waikato Times (NZ)
Bucket of marmite up for grabs
Last updated 14:42 21/03/2012
The ultimate ‘Marmageddon’ survival kit is being auctioned off by a Hamilton wholesaler.
A 25 kilogram bucket of Marmite, along with a 175 gram jar, is up for auction on Trade Me courtesy of Gilmours Hamilton.
It was already fetching over $300 this afternoon with the profit going to a charity of the winning bidder’s choice
‘Marmageddon’ over as New Zealand’s unique sandwich spread returns to breakfast tables
Published March 20, 2013
WELLINGTON, New Zealand – New Zealand’s sticky black sandwich spread is finally back on breakfast tables after fans suffered through a year of what they called Marmageddon.
Supermarkets began selling Marmite again Wednesday for the first time since March 2012, when supplies ran out. A series of earthquakes in the city of Christchurch forced manufacturer Sanitarium to close the only factory that made New Zealand’s version of the yeast-extract product.
British Bites: Coddled Eggs with Marmite Mushrooms
MAY 1, 2013
We’re going to call the month of May Marmageddon—each week this month, British Bites will feature a recipe using one of the most polarizing ingredients in the British culinary arsenal: marmite! If you’re one of those poor souls who has yet to embrace marmite, I’m sorry. I sincerely hope that Marmageddon inspires you to bring this brown paste home and give it a shot.