Midan Marketing trademarked the term “manfluence” with a first use of March 2012. The marketing term “manfluence” (man + influence) means that men must be influenced for some non-manly behaviors, such as purchasing yogurt. “Manfluencers” (man + influencer), such as male-oriented advertising and product design, help in the “manfluence” needed to get men to purchase certain products.
“Manlfuence” had been used before 2012. “Which is Stronger, Manfluence or Godfluence?” was the title of a November 2006 blog article, but this “manfluence” meant “the influence of man” (people)—something different than the marketing term. “Manfluence” was popularized in October 2013, when the term appeared in a Wall Street Journal article, on the Today morning television show and on Comedy Central’s The Colbert Report.
As women increase their presence in the work force, more men are sharing household responsibilities like grocery shopping and meal preparation. We first identified this “manly” trend as “Manfluence™” in our 2012 Breaking the Pattern research.
To discover more about the potential effect of this Manfluence movement, we interviewed 900 men online about how they buy and prepare meat. What emerged from our research is an eye-opening profile of today’s male consumer that pokes a hole in our long-held assumptions about how the “typical” man shops for and eats meat.
Get to know The Manfluencer.
Which is Stronger, Manfluence or Godfluence?
4 November, 2006
Posted by paralleldivergence
I’ve often thought about the situation of the world. If I was born in India, I’d probably be a Hindu. If it was Brazil, I’d be Roman Catholic.
The Oz looking a little too enthusiastic to find manfluence http://bit.ly/eIA4Bq Not that “sorely disappointed” is in their lexicon.
5:51 AM - 13 Jan 11
The Lürning Experience
Season 2, Episode 1 – Manfluence
OCTOBER 17, 2011 BY GEOFF LÜRNING
Independent Fashion Bloggers
May 21, 2012
Man-fluence: A Single Girl’s Guide To Blogging
By: Taylor Davies
Follow on Bloglovin Pinterest
Once upon a time, I went on a few dates with a smart, handsome guy who worked in real estate.
Introducing Manfluence™, a new consumer research report from @MidanMarketing. 47% of men are #Manfluencers. http://www.midanmarketing.com/Manfluence
1:23 PM - 19 Aug 13
The Wall Street Journal
FOOD & DRINK
Groceries Become a Guy Thing
As Men Shop More, Packaging Aims to Win Them Over; ‘Inner Abs’ Appeal
By ANNE MARIE CHAKER
Oct. 16, 2013 7:00 p.m. ET
Yogurt for men is radically different from the yogurt women buy: The label is black.
Food makers, including giants Kraft Foods Group Inc. KRFT +1.33% and General Mills Inc., GIS +1.39% eager for any potential new sales, are trying to win over men. Research indicates men are doing a greater share of the grocery shopping and meal preparation.
In a June survey of 900 meat-eating men ages 18 to 64, 47% were deemed “manfluencers” by Midan Marketing LLC, a Chicago market research group focused on the meat industry. Manfluencers are responsible for at least half of the grocery shopping and meal preparation for their households.
Yogurt for Bros? Grocery Shopping in the Age of the Manfluencer
More men are handling the grocery shopping, encouraging food marketers to pander to the most base idea of masculinity to sell products to them.
October 18, 2013 Willy Blackmore
‘Manfluencers’ is now an expression dear god marketers what have you done.
4:50 PM - 20 Oct 13
Today (NBC morning television show)
TODAY | October 22, 2013
Man-fluence: How the supermarket is changing
Nearly half of grocery shoppers are male, according to the Wall Street Journal, and the growing number of cart-pushing dudes has changed the way products are marketed. Marketing consultant Andrew Davis talks about brands and products that are being “manned up.”
Word Mark MANFLUENCE
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Publications and research reports related to men’s shopping and cooking behavior, particularly in relation to meat purchases. FIRST USE: 20120300. FIRST USE IN COMMERCE: 20120300
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86033617
Filing Date August 9, 2013
Current Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Midan Marketing, LLC LIMITED LIABILITY COMPANY NORTH CAROLINA Suite 202 1529 Armitage Avenue Chicago ILLINOIS 60642
Attorney of Record Kathryn A. Gromlovits
Type of Mark TRADEMARK
Live/Dead Indicator LIVE