A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“The most dangerous drinking game is seeing how long I can go without coffee” (3/23)
“My birthstone is a coffee bean” (3/23)
“Coffee helps me maintain my ‘never killed anyone streak‘“ (3/23)
“If it weren’t for the coffee, I’d have no identifiable personality whatsoever” (3/23)
“Why did the stoner put laxatives in weed brownies?"/"For shits and giggles.” (3/22)
More new entries...

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Entry from October 10, 2004
Mad. Ave.
"Madison Avenue" has long been known for advertising, just as "Wall Street" means finance and "Fifth Avenue" means wealth.

"Mad. Ave." is an abbreviation, but it's also a comment on the mad, mad, mad, mad world of advertising.



11 October 1957, New York Times, pg. 45:
Advertising: Life on Mad. Ave.

Mad. Ave.
by H. T. Elmo
New York: Ace Books
1961
(Cartoons about the advertising industry - ed.)

4 October 1970, Washington Post, pg. 242:
...as an advertising copywriter in the New York jungle. His wife and he lose contact spiritually, and by the end Fitzie has to choose between saving his marriage and his self-respect (his soul?) and further triumphs on Mad Ave.
Posted by Barry Popik
Streets • (0) Comments • Sunday, October 10, 2004 • Permalink