A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 23, 2006
Macy’s Flower Show
Macy's Flower Show has been a spring tradition for over thirty years. However, Macy's had given flower shows much earlier than this.

http://www1.macys.com/campaign/flowershow/index.jsp
Herald Square (New York)
The Annual Macy's Flower Show at Macy's Herald Square in New York City is one of the country's premier flower shows and creates an urban sanctuary in the midst of Midtown. This two-week event features over a million flowers consisting of more than thousands of species of colorful flowers, plants and trees. There are 11 specialty gardens in all, many featuring rare and exotic flowers including the new, dramatic Italian Garden, the fantastic Orchid Garden and the enchanting Yellow Garden.

The Macy's Annual Flower Show is free and open to the public during regular store hours, Monday through Saturday 10 AM-8:30 PM and Sunday 11 AM-7 PM. To experience this event to the fullest, a 20-minute specially guided tour is a must. Complimentary Flower Show Guided Tours are available every half hour and hour between 11 am and 4 pm from Macy's Visitor Center on the 34th Street Balcony and at 6 pm, 6:30 pm, 7 pm and 7:30 pm on Wednesday and Friday evenings. You'll get the incredible details on all of this year's flowers and plants, plus an insider's look at how the show was installed. For tours and event information, call the Macy's Flower Show hotline at 212-494-4495.

Don't miss out on the fun. Fabulous events for the entire family will be held throughout the Flower Show. The kickoff event is Petacular-our one-of-a-kind tribute to pets large and small. Families, pet owners and of course, pets, are welcome!

http://www1.macys.com/campaign/flowershow/highlights_us.jsp
Union Square (San Francisco)
The "Gardens of Italia" will be presented during the Macy's 60th Annual Flower Show from April 7 through April 22. The Macy's Union Square windows will offer garden settings inspired by one of the historic villas of Italy: Villa de Balbianello on Lake Como, Villa d'Este near Rome and La Reggio di Caserta near Naples. In the Geary Street building, Macy's Union Square will combine classic Italian architecture and sculpture with the famed Gomes azaleas, hydrangeas, roses and cypress trees. Visitors to the O'Farrell side of the women's building will stroll down a cobblestone street, through a series of rooftop gardens that yearn for the sky but are grounded on the buildings they top. Combining climbing vines of clematis and bougainvillea with potted specimens of geraniums and sunflowersâ€"what better place could there be for a garden?

3 May 1953, New York Times, pg. X37:
First Flower Show Opens
In a New York Store

AN innovation in flower shows in this city will open to the public tomorrow at Macy's, Herald Square, and may be seen through Saturday. Within the last twenty-four hours truckloads of flowers from East Coast nurseries, gardens and greenhouses and from California and Hawaii have been unpacked and fashioned by more than 100 men and women into a special version of spring.

Flowers on the marquee and in cornice window boxes are an invitation to the show within. Six windows of the Broadway building are transformed into floral settings. Thousands of orchids transform one window; another calls to mind a Hawaiian lanai; the anthurium in another a Siamese setting. Three other windows display roses and flowers typical of eastern gardens.

4 May 1953, New York Times, pg. 18:
FLOWERS BURST OUT
OVERNIGHT AT MACY'S

This week at Macy's it will be difficult to see the customers for the trees -- and the snapdragons, the tuberous begonias, he roses, orchids and other blossoms that have burgeoned overnight in the store's first spring flower show. The unusual show, featuring more than "two million blooms," opened last evening at a press preview in the Broadway store.

Customers, waiting to complete purchases, may contemplate banks of multi-colored azaleas or languish amid palm trees and tropical blossoms, the latter flown from Hawaii for the show. Plants and cut flowers blend with merchandise displays and hanging baskets or rhododendrons, hydrangeas and other exotic blooms flower overhead.

2 May 1955, New York Times, pg. 14:
MACY'S BLOOMS AFRESH

2,500,000 Flowers Decorate
Store for Spring Show

Macy's on Herald Square is in full bloom this morning for the start of its third spring flower show.

1 April 1982, New York Times, "Department Stores Set Flower Shows," pg. C9:
"It's a massive project," said Mr. Conklin, head of Everett Conklin & Company, which is putting together Macy's eighth annual spring flower show under the supervision of the store's visual merchandising department. The show begins Sunday and runs through April 10.

17 April 1984, New York Times, "Macy's Opens Flower Show" by Ron Alexander, pg. B6:
The occasion Sunday evening was a dinner-dance to celebrate the opening of Macy's 10th annual spring flower show.

...
25 March 1999, New York Times, pg. F6:
Macy's Flower Show, which celebrates its 25th anniversary this year, starts on Saturday and continues through April 3. The show will feature more than 30,000 varieties of plants, flowers and trees, along with 20-minute guided tours each day of the show.

25 April 2003, New York Times, pg. E43:
29TH FLOWER SHOW, Macy's, Herald Square.

(Trademark)
Word Mark MACY'S FLOWER SHOW
Goods and Services IC 041. US 100 101 107. G & S: entertainment services, namely, organizing and conducting a flower show. FIRST USE: 19750000. FIRST USE IN COMMERCE: 19750000
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75343574
Filing Date August 19, 1997
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 8, 1998
Registration Number 2212581
Registration Date December 22, 1998
Owner (REGISTRANT) Federated Department Stores, Inc. CORPORATION DELAWARE 7 West Seventh Street Cincinnati OHIO 45202
(LAST LISTED OWNER) Federated Western Properties, Inc. CORPORATION OHIO 6700 Via Austi Parkway, Suite C Las Vegas NEVADA 89199
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record DANIEL EBENSTEIN
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FLOWER SHOW" APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

Posted by Barry Popik
Holidays/Events/Parades • (0) Comments • Sunday, April 23, 2006 • Permalink