A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from December 29, 2005
“Look Better Naked” (David Barton Gym)
"Look Better Naked" is has been the slogan of a New York City gym since 1992.

http://newyork.citysearch.com/profile/7176092/new_york_ny/david_barton_gym_uptown.html

David Barton Gym -- Uptown
30 E 85th St # 64
New York, NY 10028
(212) 517-7577

The Workout
"Look better naked." Barton's flirtatious catchphrase is just one way he's drawn folks to his workout facilities. Uptown's 2002 upgrade to top-of-the-line equipment is another. The elliptical machines and stationary bikes provide internet access -- on the condition that you're exercising! With pillows aplenty, the cushioned banquettes along the perimeter are a conspicuous retreat from the intense workouts provided by his handpicked trainers.

(Google Groups)
9/18 ny post - page 6
THAT David Barton packed 30 nude men and 15 naked women into his gym on ... to be photographed for a new ad campaign playing up his slogan: Look better naked! ...
alt.gossip.celebrities - Sep 18 1998, 11:19 am by Michele317 - 3 messages - 1 author

(Trademark)
Word Mark LOOK BETTER NAKED
Goods and Services IC 025. US 022 039. G & S: hats and activewear, namely, T-shirts, shorts and pullovers. FIRST USE: 19920600. FIRST USE IN COMMERCE: 19920600
IC 041. US 100 101 107. G & S: health club services. FIRST USE: 19920600. FIRST USE IN COMMERCE: 19920600
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 75168797
Filing Date September 19, 1996
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition May 13, 1997
Registration Number 2086029
Registration Date August 5, 1997
Owner (REGISTRANT) EASTERN GYMNASIUMS, L.P. composed of The New York Gym Corporation, a New York Corporation PARTNERSHIP NEW YORK 552 Avenue of the Americas New York NEW YORK 10011
(LAST LISTED OWNER) DB 85 GYM CORP. CORPORATION NEW YORK 623 BROADWAY NEW YORK NEW YORK 10012
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record JAY A BONDELL
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

Posted by Barry Popik
Exercise/Running/Health Clubs • (0) Comments • Thursday, December 29, 2005 • Permalink


I love the slogan “Look better naked”. Marketing and branding at its very best.

Posted by assignmentwritinghelp.com  on  07/29  at  04:05 PM

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