A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 04, 2005
LoBro (Lower Broadway)
"LoBro" is Lower Broadway in Manhattan, between 8th Street and Canal. "LoBro" started being used by restaurateurs in the 1980s, but hasn't been used much since then.

http://www.timeoutny.com/studentguide/features/sg.ft.names.html
LOBRO Dude, that's the area of lower Broadway south of Canal Street.

http://www.discovernewyork.com/drive-tribeca.htm
LoBro-Like other neighborhoods which have seen a renaissance since the 1980's, LoBro, or Lower Broadway (in many ways a misnomer), is a part of the NoHo area, and has seen new fashion-conscious and popular shops fill its old commercial spaces. There are numerous clothing stores, music stores, and a recent addition to the neighborhood, K-mart moving into the old and massive Wanamaker Department store building (which occupied the space from 1904 and 1907). In this neighborhood, you will also see the area known in the mid to late 19th Century as Ladies' Mile, which featured shops for the most discriminating women like Bonwit Taylor, Lord and Taylor, B. Altman, Arnold Constable and James McCreery amongst others. Look for the beautiful Gothic-style Grace Church designed by the same architect as St. Patrick's Cathedral, James Renwick and completed in 1847.

(Google Groups)
New York Alleys (was; Couldn't Happen_
... We also have the known neighborhoods of Greenwich Village and Soho (South Of Houston) and the lesser areas of Lobro and Tribeca. ...
rec.arts.mystery - Feb 5 1999, 1:53 pm by Barry Volkman - 150 messages - 54 authors

18 April 1985, New York Times, pg. D4:
If the formula holds, Mr. Miele and Miss Fohrhalz will turn over their responsibilities and work down in the area that Mr. (Michael - ed.) Miele has christened LoBro.

20 September 1985, New York Times, "New Life at Night in LoBro" by Michaerl Gross, pg. A18:
The restaurant at 625 Broadway (Houston Street) is at the heart of an area that has become known as LoBro, the stretch of lower Broadway that runs from 8ths Street to Canal Street, Since May, when a group of Upper West Side restaurateurs began opening eating places along the downtown avenue, it has become the momentary locus of hip. Once primarily a light manufacturing district, LoBro is now Manhattan's newest unofficial neighborhood.

3 June 1988, New York Times, pg. C1:
It's LoBro in SoHo
As Latest Magnet for Art
By DOUGLAS C. McGILL
(...)
Already dubbed "LoBro" by some, the area was once a rarely visited spot on the outskirts of SoHo, the city's main marketplace for contemporary art.

Posted by Barry Popik
Neighborhoods • (0) Comments • Thursday, August 04, 2005 • Permalink