"Live Large. Think Big” is the slogan promoted by the Dallas Convention & Visitors Bureau. The city slogan is from June 2004, and it was replaced in October 2012 with “Big Things Happen Here.”
Another slogan of the city of Dallas is “Where the East Ends.”
Dallas (pron.: /ˈdæləs/) is the ninth most populous city in the United States and the third most populous city in the state of Texas. The Dallas-Fort Worth metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States. Divided among Collin, Dallas, Denton, Kaufman, and Rockwall counties, the city had a population of 1,197,816 in 2010, according to the United States Census Bureau.
Dallas Convention & Visitors Bureau
Dallas’ new slogan “Live Large. Think Big.” describes the essence and vitality of a city built on big dreams, freshly blazed trails and an attitude that all things are possible. This richly diverse city offers a thriving culinary scene, leading arts district, countless luxury accommodations, professional sports, trendy entertainment districts and endless shopping opportunities.
Word Mark DALLAS LIVE LARGE. THINK BIG.
Goods and Services IC 035. US 100 101 102. G & S: Advertising and business services, namely, promoting business, conventions and tourism in the City of Dallas, Texas. FIRST USE: 20040629. FIRST USE IN COMMERCE: 20040629
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 76597705
Filing Date June 17, 2004
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition April 26, 2005
Registration Number 3096150
Registration Date May 23, 2006
Owner (REGISTRANT) THE DALLAS CONVENTION & VISITORS BUREAU NON-PROFIT CORPORATION TEXAS 325 North St. Paul Street, Suite 700 Dallas TEXAS 75201
Attorney of Record Alan N. Greenspan
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “DALLAS” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Live/Dead Indicator LIVE