The Wall Street Journal launched an advertising campaign in January 2010 with a new slogan: “Live in the know.” A previous slogan had been “The daily diary of the American dream.”
Wikipedia: The Wall Street Journal
The Wall Street Journal is an English-language international daily newspaper published by Dow Jones & Company, a division of News Corporation, in New York City, with Asian and European editions.
The Journal has the largest circulation of any newspaper in the United States. According to the Audit Bureau of Circulations, the paper has a circulation of 2.1 million copies (including 400,000 paid, online subscriptions) as of October 2009 compared to USA Today‘s 1.9 million. Its main rival in the Business newspaper sector is the London-based Financial Times, which also publishes several international editions.
The Journal newspaper primarily covers U.S. and international business and financial news and issues—the paper’s name comes from Wall Street, the street in New York City that is the heart of the financial district. It has been printed continuously since being founded on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The newspaper has won the Pulitzer Prize thirty-three times, including 2007 prizes for its reporting on backdated stock options and the adverse effects of China’s booming economy.
The Wall Street Journal
WALL STREET JOURNAL LAUNCHES MULTIMEDIA BRAND CAMPAIGN “LIVE IN THE KNOW”
NEW YORK (Jan. 14, 2010)—The Wall Street Journal today announced a new multimedia brand advertising campaign entitled, “Live in the Know.” The campaign aims to communicate the Journal’s value of going beneath the headlines and sound bites so readers can gain a deeper understanding of the facts and perspectives behind news and events. The campaign debuts Jan. 18 and will appear across print, online and broadcast and cable television.
“As the top-selling newspaper in the U.S., The Wall Street Journal is unequalled in its reach to affluent and educated readers,” said Jim Richardson, vice president of brand marketing for The Wall Street Journal. “The campaign highlights the breadth and deeper understanding readers get every day only from reading the Journal. We want to invite new readers to discover the diverse coverage The Wall Street Journal delivers, from business news, world news and politics to more personal topics such as wellness, personal finance and leisure pursuits.”
The campaign was developed by the mcgarrybowen advertising agency under the direction of chief creative officer, Gordon Bowen. “We are pleased to partner with such an iconic brand as the Wall Street Journal, creating compelling, relevant messaging while growing with them as their business model evolves,” said Mr. Bowen.
New York City • Banking/Finance/Insurance • (0) Comments • Tuesday, January 26, 2010 • Permalink