A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
Entry forthcoming—B.P. (8/22)
“If self driving cars become a huge industry, ice cream trucks will be mobile vending machines” (8/22)
“Paper money is cold hard cash. A credit/debit card is hold card cash” (8/22)
“I haven’t seen faith move mountains, but I have seen what faith can do to buildings” (8/22)
“Vegans think people who sell meat are disgusting, but people who sell fruit and veg are grocer” (8/22)
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Entry from December 30, 2014
“Life and beer are very similar—chill for best results”

"Life and beer are very similar—chill for best results” is a jocular saying that has been printed on many ecards. The Talking Rain Beverage Company (Preston, WA) trademarked “As in life, chill for best results” for its non-alcoholic beverages, with a first use in 2005. “Life is like a beer, chill for best results” was cited on Twitter on November 9, 2009.

“Life and beer are very similar; chill for best results” went viral on Twitter on October 6, 2011.


Bill’s Blog
February 09, 2009
As in life, chill for best results
(from a bottle of Talking Rain sparkling ICE enhanced artesian sparkling water)
(only 5 calories)

Twitter
christopher isbell
‏@Xxwhiteboy22xX
life is like a beer, chill for best results
9:18 PM - 9 Nov 2009

Twitter
m-lew
‏@eloise_son
Beer is like life, chill for best results...#justsayin
7:53 PM - 19 Jul 2011

Twitter
Brian Weidemann
‏@Bri_Wifi
“life and beer are very similar; chill for best results.”
4:40 PM - 6 Oct 2011

Twitter
livace
‏@livace
life and beer are very similar; chill for best results
5:06 PM - 6 Oct 2011

(Trademark)
Word Mark AS IN LIFE, CHILL FOR BEST RESULTS
Goods and Services IC 032. US 045 046 048. G & S: Non-alcoholic beverages, namely, carbonated and non-carbonated water, flavored and unflavored water. FIRST USE: 20050000. FIRST USE IN COMMERCE: 20050000
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Trademark Search Facility Classification Code NOTATION-SYMBOLS Notation Symbols such as Non-Latin characters,punctuation and mathematical signs,zodiac signs,prescription marks
Serial Number 77327076
Filing Date November 12, 2007
Current Basis 1A
Original Filing Basis 1A
Published for Opposition September 2, 2008
Registration Number 3533345
Registration Date November 18, 2008
Owner (REGISTRANT) Talking Rain Beverage Company, Inc. CORPORATION WASHINGTON 30520 SE 84th Street Preston WASHINGTON 98050
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Lynne E. Graybeal
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • Tuesday, December 30, 2014 • Permalink