A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
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“I saw a family of raisins in the bank today.  They were opening a currant account!” (4/23)
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Entry from November 26, 2006
“Just Like You Like It” (Whataburger slogan)

Whataburger (a fast food chain) got its start in 1950 in Corpus Christi, Texas. “Just Like You Like It” has been the Whataburger slogan since 2001.


Wikipedia: Whataburger
Whataburger is a privately held, regional fast-food restaurant specializing in hamburgers. The company, established by Harmon Dobson opened its first restaurant in Corpus Christi, Texas on August 8, 1950. By 1960 the chain had grown to 17 locations in Texas, Tennessee and Florida. Today, Whataburger, Inc. is still owned and operated by the Dobson family and has over 600 locations in 10 US states and in Mexico. The corporate headquarters are in Corpus Christi, Texas.

(Trademark)
Word Mark WHATABURGER
Goods and Services IC 030. US 046. G & S: HAMBURGER SANDWICH. FIRST USE: 19500101. FIRST USE IN COMMERCE: 19530210
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 71667794
Filing Date June 7, 1954
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0652137
Registration Date September 24, 1957
Owner (REGISTRANT) DOBSON, HARMON A. INDIVIDUAL UNITED STATES 4700 HIGHWAY NO. 9 CORPUS CHRISTIE TEXAS
(LAST LISTED OWNER) WHATABURGER, INC. CORPORATION BY MERGER WITH TEXAS 4600 PARKDALE DRIVE CORPUS CHRISTI TEXAS 78411
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record STEWART N RICE
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15.
Renewal 2ND RENEWAL 19970618
Live/Dead Indicator LIVE

(Trademark)
Word Mark JUST LIKE YOU LIKE IT
Goods and Services IC 042. US 100 101. G & S: restaurant services. FIRST USE: 20010101. FIRST USE IN COMMERCE: 20010101
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 76187857
Filing Date December 29, 2000
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition October 23, 2001
Registration Number 2636816
Registration Date October 15, 2002
Owner (REGISTRANT) Whatapartnership, L.P. Whataburger Management, LLC is organized under the laws of Texas LIMITED PARTNERSHIP DELAWARE 300 Delaware Avenue Suite 900 Wilnington DELAWARE 19804
Attorney of Record J. TIMOTHY HOBBS
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Sunday, November 26, 2006 • Permalink


While living in Austin, I used to visit Whataburger all the time.  The slogan sounds familiar and last time I visited was in 1998 probably, though can’t remember for sure if that was the slogan at the time.

Posted by CityAlice  on  07/27  at  07:33 AM

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