A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“When I said ‘nuke the Chinese,’ I meant put the takeout in the microwave” (4/22)
“Why is ground beef so popular?"/"Because the flying cows are really hard to catch.” (4/22)
“A mother is a person who, seeing there are only four pieces of pie for five people…” (4/22)
“If you wait long enough to make dinner, everyone will just eat cereal.  It’s science” (4/22)
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Entry from July 22, 2016
“Journalists do it daily”

A popular meme in the late 1970s was how various professions “do it”—a mild sex pun. For example, “Divers Do It Deeper.” A news media version is “Journalists Do It Daily.”

“A newspersons’ society is selling a white-on-black sticker proclaiming that ‘Journalists Do It Daily’” was cited in July 1977.


Google News Archive
20 July 1977, St. Petersburg (FL) Times, “Silly stickers,” pg. 1D, col. 1:
A newspersons’ society is selling a white-on-black sticker proclaiming that “Journalists Do It Daily.” The item—at $1—was a fast seller in The Times newsroom.

31 July 1977, The State Journal-Register (Springfield, IL), “Stick it on your car,” pg. 76, col. 5:
PICK YOUR GROUP: Divers do it deeper, sailors do it standing up,,,but remember, photographers do it in the dark and journalists do it daily.

Google News Archive
21 August 1977, Rome (GA) News-Tribune, “Bumper stickers for every taste” by Lila Moore, pg. 4-A, col. 2:
FROM THIS ("Virginia Is for Lovers”—ed.) CAME “Milk Drinkers Make Better Lovers,” “Sailors Have More Fun,” “Only Sex Beats Being a Young Democrat,” “Rock Climbers Get More” and even, “Journalists Do It Daily.”

30 August 1979, Washington (DC) Post, “The Modest Tee-Shirt Is A Fast Vanishing Act” by Bob Levey, pg. E26, col. 2:
And make sure that the newspaper people are exempt. After all, according to “our” tee-shirt, “Journalists Do It Daily.”

Google News Archive
2 September 1979, Wilmington (NC) Star-News, “Bumper to bumper, we’re talking” by Debra Furr, pg. 1-E, col. 5:
Whether its political satire ("Exonerate Richard III") or a play on words ("Journalists Do It Daily"), bumper stickers are becoming not only more popular, but also more risque.

Google News Archive
7 June 1981, Gainesville (FL) Sun, “Bumper Stickers Sub for Communication” by Arline Greer, pg. 6E, col. 3:
... “Journalists do it Daily.”

Twitter
KMessinger
‏@ProfKJM
@talkwordy I have an old one that says “Journalists do it daily”.
7:44 PM - 13 Apr 2012

Twitter
Chad
‏@g3rd80
“Journalists do it daily” via @techsassy
10:27 AM - 31 Oct 2013

Posted by Barry Popik
New York CityMedia/Newspapers/Magazines/Internet • Friday, July 22, 2016 • Permalink