Entry in progress—B.P.
Moe’s Southwest Grill
Joey Bag of Donuts
Choice of grilled meat, beans, rice, shredded cheese and pico de gallo
WLUP-FM (97.9 “The Loop") is an AOR FM radio station serving the Chicago metropolitan area. It is owned by Emmis Communications. WLUP transmits its signal from an antenna located the top of the Willis Tower in Downtown Chicago at a height of 1,390 feet with an effective radiated power of 4,000 watts. WLUP can be heard as far away as Kalamazoo, Michigan, which is 90 miles from Chicago.
Advertising and Promotion
In the early 1990s, WLUP aired a popular television commercial featuring a fat man dubbed “Joey Bag O’ Donuts” dancing to Aerosmith’s “Walk This Way”. In the time span since the original commercial was aired, the footage of the dancing fat man in the commercial has been used by numerous other radio stations across the country. The original WLUP commercial was re-created in the mid-late 2000s and briefly featured Kelly the Loop Rock Girl.
22 March 1990, Austin (TX) American-Statesman, “Hiring Gillen would give A&M something to crow about” by John Maher, pg. C1:
DALLAS—I went over to Reunion Arena Wednesday to get some one-liners from Xavier’s quotable coach, Pete Gillen.
“I’m just Joe Bag of Donuts, Harvey Sweatsocks, Joe Slice of Pizza,” he likes to tell reporters. His idea of a great meal is roast beef and potatoes.
8 November 1990, San Diego (CA) Union-Tribune, pg. D2:
“I’m (Xavier University basketball coach Pete Gillen—ed.) just Joe Bag o’ Donuts; I’m just Joe Slice of Pizza; I’m just a caraway seed in the bakery of life.”
15 October 2004, Syracuse (NY) Post-Standard, “Moe’s poised to bring Tex-Mex cuisine Upstate” by Bob Niedt, pg. C1, col. 5:
Moe’s features from-scratch Southwestern dishes with wacky names. Burritos bear the names of Joey Bag of DOnuts, Homewrecker and Art Vanadalay.
New York City • Food/Drink • (0) Comments • Tuesday, July 21, 2009 • Permalink