A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from February 08, 2006
“Instrument of the Immortals” (Steinway & Sons)
Steinway & Sons pianos have been an institution in Queens. The company's 1920 slogan was "The Instrument of the Immortals."

http://www.steinway.com/steinway/
Since 1853, Steinway pianos have set an uncompromising standard for sound, touch, beauty, and investment value. Handcrafting each Steinway requires up to one full year — creating an instrument of rare quality and global renown. Not surprisingly, Steinway remains the choice of 9 out of 10 concert artists, and countless pianists, composers, and performers around the world.

29 May 1920, The Independent, pg 274 ad:
STEINWAY
The Instrument of the Immortals

THREE score years ago a new genius burst upon the musical world. He was a composer, not of musical scores, but of musical instruments. His master-work was a piano. Liszt wrote to him: "Even to my piano-weary fingers the Steinway affords a new delight."

From that day to this the Steinway has been the piano which the world has chosen to interpret the compositions of the great. The music of the Immortals and the instrument of the Immortals live on together. They are inseparable. In homes where you find the one there also is the other.

STEINWAY & SONS, Steinway Hall, 107-109 E. 14th Street, New York

(Trademark)
Word Mark STEINWAY THE INSTRUMENT OF THE IMMORTALS
Goods and Services (EXPIRED) IC 015. US 036. G & S: PIANOS. FIRST USE: 19200000. FIRST USE IN COMMERCE: 19200000
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 71311347
Filing Date February 21, 1931
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0285732
Registration Date August 4, 1931
Owner (REGISTRANT) STEINWAY & SONS CORPORATION NEW YORK STEINWAY PLACE, 19TH AVENUE LONG ISLAND CITY NEW YORK 11105
Assignment Recorded ASSIGNMENT RECORDED
Prior Registrations 0045846;0141687
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 12C. SECT 15.
Renewal 3RD RENEWAL 19911024
Live/Dead Indicator DEAD

Posted by Barry Popik
Work/Businesses • (0) Comments • Wednesday, February 08, 2006 • Permalink