A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from July 11, 2012
“In Vino Veritas, In Cervesio Felicitas” ("In wine there is wisdom, in beer there is joy")

“In vino veritas” is an ancient Latin phrase meaning “in wine there is truth.” The saying arises from the belief that alcohol releases inhibitions and that a person tells the truth when drunk. A frequent addition is “In vino veritas, in aqua sanitas” ("in wine there is truth, in water there is health").

“In vino veritas, in cervesio felicitas” ("in wine there is truth, in beer there is joy") is a saying that has been popular with American breweries since at least 1994.


Wikipedia: In vino veritas
In vino veritas is a Latin phrase that translates, “in wine [there is the] truth”. It is also known as a Greek phrase “Ἐν οἴνῳ ἀλήθεια” En oino álétheia, which has the same meaning. The author of the Latin phrase is Pliny the Elder; the Greek phrase is attributed to the Greek poet Alcaeus. A more proper form of the phrase is “In vino veritas est”. The word “est” is however often omitted.

The Greek poet Alcaeus is the oldest known source for the phrase. The Roman historian Tacitus described how the Germanic peoples always drank wine while holding councils, as they believed nobody could lie effectively when drunk.

The phrase is often continued as, “In vino veritas, in aqua sanitas”, i.e., “In wine there is truth, in water there is health.”

Blackfoot River Brewing Company
In Vino Veritas In Cerevisia Felicitas Hoodie
(In wine there is truth in beer there is happiness)
unisex sizing s-xxl, $35

.docstoc
Vino Veritas - In Cervesio Felicitas
Description
the-beer-store-marketing-plan pdf

Google Books
Newsweek
Volume 123, Issues 18-26
1994
Pg. 151:
Perhaps, but there’s still no mistaking a wine bar for a brewpub. Just look for the Latin words “In vino veritas, in cervisio felicitas” sometimes printed on brewpub menus. Translated by a hophead. that comes out: “There’s truth in wine, but beer drinkers have more fun.”
PATRICIA ROGERS with
SHERRY KEENE-OSBORN in Denver

Google Groups: alt.quotations
MJConover7
December 19 1998
(...)
In Vine Veritas
In Cervesio Felicitas
(In wine there is wisdom,
In beer there is joy.)

I don’t have any idea if this is the correct Latin, or where it came from.
Alas, the problem of other people’s quotation lists......

Google Books
Toasts for Every Occasion
By Jennifer Rahel Conover
New York, NY: New American Library
2001
Pg. 40:
In vino veritas
In cervesio felicitas.

(In wine there is wisdom, In beer there is joy.)
Latin

Google Books
Great Toasts:
From births to weddings to retirement parties-- and everything in between

By Andrew Frothingham
Franklin Lakes, NJ: Career Press
2002
Pg. 205:
In Vino Veritas
In Cervesio Felicitas
(Roughly, “In wine there is wisdom, In beer there is joy.”)

Google Books
Beer Is the Answer-- I Don’t Remember the Question
By Ray Foley
Napierville, IL: Sourcebooks, Inc.
2007
Pg. 191:
In Vino Veritas, in Cervesio Felicitas. (In wine there is wisdom, in beer there is joy.)

Posted by Barry Popik
New York CityFood/Drink • (0) Comments • Wednesday, July 11, 2012 • Permalink