A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from March 06, 2009
“If you eat it, you wear it”

"If you eat it, you wear it” is a modern update on “You are what you eat.” For example, if you eat a donut, you might have to “wear it” when the fat goes to your hips. Cookbook author Jeanne Jones used the expression by at least 1988.


Jeanne Jones- Light Cuisine: Biography
JEANNE JONES
Jeanne Jones’ column, COOK IT LIGHT, syndicated by King Features Syndicate, Inc., reaches approximately thirty million readers every week.  Often called the “Dear Abby” of the food section she is as concerned about repairing her readers’ recipes and eating habits as Abby is about fixing broken hearts.

Trim, fit and endlessly enthusiastic about her work, Jeanne is the acknowledged leader in the field of light cuisine.  For twenty-five years her mission has been to show Americans that they can eat well and healthfully at the same time.  She has authored over thirty books, lectured at hundreds of conferences throughout the world and appeared as a regular guest on numerous radio and television shows. She has served as a consultant for many world-class hotels, resorts, spas, restaurants and food companies such as Four Seasons Hotels, The Phoenician Resort, the Canyon Ranch Health Resorts, The Golden Door and Loews Coronado Bay Resort & Sea Spa.

YOU EAT IT, YOU WEAR IT
Weightloss Advice & Tips

Dallas (TX) Morning News
HEART ASSOCIATION IS WAGING THE WAR ON FAT
Author: Cathy Barber Assistant Food Editor of The Dallas Morning News
Publish Date: September 14, 1988
Health experts dredge up gloom-and-doom statistics about heart attacks and strokes to get us to cut the fat in our diets. We all nod and agree. But when food consultant Jeanne Jones appeals to our vanity, we listen: “You eat it, you wear it.’

So she explained at a recent food writers’ seminar devoted to fat-fighting, sponsored by the American Heart Association and the Texas Beef Industry Council. It was a preview for the AHA Food Festival, which runs…

Google Books
Eating smart: ABCs of the new food literacy
By Jeanne Jones
New York, NY: Macmillan
1992
Pg. 47:
If you eat it, you wear it!

Amazon.com
Eating Smart: ABCs of the New Food Literacy (Paperback)
by Jeanne Jones
Editorial Reviews
From Publishers Weekly
Though the bookshelves may be brimming with healthy, low-fat, low-calorie cookbooks, this no-nonsense approach by syndicated columnist Jones might just make a dent in the nation’s bulging midsection. Essentially more essay than cookbook, her rather diminutive volume is loaded with practical suggestions for rethinking the way we shop, cook and eat. At its heart is an eating plan that suggests we “eat at least five times as much carbohydrate foods as animal protein,” a theory that dovetails nicely with the American Dietetic Association’s new “food pyramid” nutrition guidelines. The few recipes included are good low-fat ideas for breakfasts, entrees and snacks featuring a raspberry walnut vinaigrette dressing with negligible fat, and no-fat refried beans. Part of the book’s value, too, is the author’s use of catchy and all-too-true phrases--admonishments like “Fat is an accessory. If you eat it you wear it.” On so-called nutrition information, she comments: “Remember that the word label rhymes with fable , and you’ll find a wealth of storybook nutrition on the labels.” Her wisest advice on supermarket shopping: “As soon as you have everything on your list that’s in the middle of the market where the prepared food is sold, run for the wallssic !” These walls represent today’s safe, and nutritionally smart, haven: produce, dairy and breads. BOMC and HomeStyle alternates .
Copyright 1992 Reed Business Information, Inc.—This text refers to an out of print or unavailable edition of this title.

Google Books
The Complete & Up-To-Date Fat Book:
A guide to the fat, calories, and fat percentages in your food

By Karen J. Bellerson
Edition: 2, revised
Published by Avery Pub. Group, 1993
Pg. 9:
“You eat it, you wear it!”

Akron (OH) Beacon-Journal
Akron Beacon Journal (OH) - June 4, 1993 - C10 METRO
EAT FAT, WEAR IT, COLUMNIST PROCLAIMS COOK IT LIGHT WRITER JEANNE JONES SAYS FALSE ADVERTISING IS SOURCE OF CONSUMERS’ DISTRUST
Nutrition columnist Jeanne Jones is irked at food manufacturers who say corn oil has `no cholesterol’ and who call their olive oil `light.’ `I get so mad at these people I could go out with a board and hit them over the head,’ Jones says. Corn oil never has contained cholesterol, and the only thing light about those olive oils is their color and taste, Jones said Thursday, blaming misleading advertising for consumers’... 
(...)
‘If you eat it, you wear it,’ Jones said.

Google Books
Sex, Lies, and Menopause:
The Shocking Truth About Synthetic Hormones and the Benefits of Natural Alternatives

By T. S. Wiley, with Julie Taguchi andBent Formby
Edition: reprint
New York, NY: HarperCollins
2004
Pg. 140:
When it was discovered that the cholesterol in an egg had the same chemical constituents as the plaque in your heart, medical science made the impossible leap to the notion that “if you eat it, you wear it,” arterially speaking.  Not so.

Google Books
Teen Beauty Secrets:
Fresh, Simple & Sassy Tips for Your Perfect Look

By Diane Irons
Published by Sourcebooks, Inc.
2002
Pg. 135:
FEED YOUR FACE
There’s a saying in modeling that applies to how you should approach food:

“If you eat it, then you wear it.” It’s an old saying, but doesn’t it make complete sense?

If it goes into your body, it becomes your body. Even with all the other good things that you do to your body, nothing is more important than what you put in it.

4 December 2006, Pittsburgh (PA) Post-Gazette, pg. Seen-26:
Sprinkled among the pages are slogans like “Fat in is fat on” and “If you eat it, you wear it.”

Posted by Barry Popik
New York CityFood/Drink • (0) Comments • Friday, March 06, 2009 • Permalink