“If you bought it, a truck brought it”

“If you bought it, a truck(er) brought it” is a popular bumper sticker slogan—especially on trucks, of course. “You name it—if you bought it, a truck brought it!” was cited in a 1960 newspaper advertisement for the Colorado Motor Carriers’ Association. “If you bought it, a trucker brought it” has been cited in print since at least 1999.
 
“The only thing not delivered by a truck is a baby” is another saying about trucks.
 
         
Google News Archive
4 February 1960, The Forum (Nucla, CO), pg. 5, col. 5 ad:
You name it—if you bought it, a truck brought it!
COLORADO MOTOR CARRIERS’ ASSOCIATION
 
Google Books
Highway Transportation Management
By Gayton E. Germane
New York, NY: McGraw-Hill
1963
Pg. 191:
Contributions of interested carrier and noncarrier organizations have made such slogans as “If you bought it, a truck brought it” familiar to many shippers and ultimate customers.
 
15 December 1973, The Progress (Clearfield, PA), “Angry,” pg. 2, col. 6:
“Remember,” said one young fellow, “If you bought it, a truck brought it.”
 
Google Groups: misc.transport.trucking
Driver Repairs *out of service* vehicle
Trucker101
12/2/99
(...)
If you bought it, a trucker brought it!
   
Google Groups: misc.transport.trucking
A quick question
Will and Doris Kinmond
9/28/01
(...)
There are times when the people out there just don’t understand that if you bought it a truck brought it.  If you think about it that is true.  There is nothing out there in any store you can think of that has not been on a truck at one time or another.
 
Google Books
The Flying J story:
From cut-rate stations to the leader in Interstate travel plazas: An authorized biography and company history
By Howard M. Carlisle
Logan, UT: HMC Pub.
2002
Pg. 7:
The dominance of trucking is such that a familiar saying evolved: “If you bought it, a truck brought it.”
 
Google Books
White Line Warriors
By Billie A. Kennedy
Xlibris Corporation (Xlibris.com)
2013
Pg. 16:
“If you bought it, a truck brought it!” This is not an original statement and I’m sure many people have seen this message posted on the back of a big rig. But, it’s a fact!
     
(Trademark)
Word Mark IF YOU BOUGHT IT A TRUCK BROUGHT IT
Goods and Services (CANCELLED) IC 025. US 022 039. G & S: T-shirts, shirts, jackets and hats. FIRST USE: 19950131. FIRST USE IN COMMERCE: 19950131
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 26.03.08 - Letters, numerals or punctuation forming the perimeter of an oval or bordering the perimeter of an oval; Ovals having letters or numerals as a border; Ovals having punctuation as a border
26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.04 - Bands, vertical; Bars, vertical; Lines, vertical; Vertical line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal
Serial Number 74681588
Filing Date May 30, 1995
Current Basis 1A
Original Filing Basis 1A
Published for Opposition January 16, 1996
Registration Number 1967005
Registration Date April 9, 1996
Owner (REGISTRANT) Jackson, Christine INDIVIDUAL UNITED STATES 703 Quines Creek Road Azalea OREGON 97410
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD
Cancellation Date January 13, 2007
 
(Trademark)
Word Mark IF YOU BOUGHT IT… A TRUCKER BROUGHT IT !!!
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: To be used on T-shirts, hats, bumper stickers, cups license plates and tags
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 76104588
Filing Date August 7, 2000
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) New, Timothy S INDIVIDUAL UNITED STATES 2854 Lavista Road Decatur GEORGIA 30033
(APPLICANT) Floyd, Joe B INDIVIDUAL UNITED STATES 2854 Lavista Road Decatur GEORGIA 30033
Attorney of Record Joe B. Floyd
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date August 28, 2001
 
(Trademark)
Word Mark IF YOU BOUGHT IT A TRUCK BROUGHT IT
Goods and Services IC 039. US 100 105. G & S: shipping and carrier services, namely truck transportation. FIRST USE: 20060630. FIRST USE IN COMMERCE: 20060630
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78964249
Filing Date August 30, 2006
Current Basis 1A
Original Filing Basis 1A
Published for Opposition September 18, 2007
Registration Number 3348643
Registration Date December 4, 2007
Owner (REGISTRANT) Thomas J. Kern Trucking, LLC Thomas J. Kern, U.S.A. LIMITED LIABILITY COMPANY MISSOURI 316 S. Clayview Drive Liberty MISSOURI 64068
Attorney of Record Kris Kappel
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE