8 November 1978, New York Times, pg. D19:
IF THIS NAMEPLATE IS NOT ON THE BACK OF YOUR CAR...YOU PROBABLY PAID MORE THAN YOU SHOULD HAVE.
New York (NY) Times
THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Potamkin Coming Back To Late-Night TV
By STUART ELLIOTT
Published: October 15, 1991
(Pg. D20 -- ed.)
After a four-year absence, commercials for the Potamkin Cadillac dealership, once standard fare on late-night television in New York, will begin reappearing later this year.
Victor H. Potamkin, who had closed his legendary Manhattan Cadillac dealership in 1987, reopens today, this time as Potamkin Cadillac-Buick-Chevrolet. The dealership has assigned the $5 million advertising account to Baldi Bloom & Whelan Inc., New York, the same agency that handled Potamkin's advertising from from 1979 to 1987.
Potamkin's strategy had been to saturate the late-night airwaves with spots featuring members of the Potamkin family who emphasized low prices. In the ads, the Potamkin name was accompanied by the slogan: "If this nameplate isn't on the back of your car, you probably paid too much."
7 April 1994, New York Times, "Luba Potamkin, 73, Pitchwoman for Cadillacs" by Richard D. Lyons, pg. B8:
Luba Potamkin, a broadcasting spokeswoman in the 1970's for her family's Cadillac auto dealerships on the East Coast, died yesterday at her home in Miami. She was 73.
The cause was Alzheimer's disease, said her husband, Victor Potamkin.
Three years after her husband founded Potamkin Cadillac in 1972, Mrs. Potamkin and other members of her family appeared in television commercials that featured the line: "If this nameplate isn't on the back of your car, you probably paid too much."
7 June 1995, New York Times, obituaries, pg. B12:
Victor Potamkin, 83; Turned Ailing Cadillac Agency Into $1 Billion Empire; 'Not bad for a fish seller,' said the master marketer of automobiles.
Word Mark POTAMKIN: IF THIS NAMEPLATE IS NOT ON THE BACK OF YOUR CAR...YOU PROBABLY PAID MORE THAN YOU SHOULD HAVE.
Goods and Services (CANCELLED) IC 039. US 105. G & S: Automobile Leasing Services. FIRST USE: 19780921. FIRST USE IN COMMERCE: 19780921
(CANCELLED) IC 042. US 101. G & S: Retail Automobile Dealership Services. FIRST USE: 19780921. FIRST USE IN COMMERCE: 19780921
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 26.11.01 - Rectangles as carriers or rectangles as single or multiple line borders
Serial Number 73191979
Filing Date November 3, 1978
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition February 9, 1982
Registration Number 1194866
Registration Date May 4, 1982
Owner (REGISTRANT) Potamkin Cadillac Corp. CORPORATION PENNSYLVANIA 787 11th Ave. at 54th St. New York NEW YORK 10019
Attorney of Record Michael P. Abbott
Type of Mark SERVICE MARK
Live/Dead Indicator DEAD
Cancellation Date December 15, 1988
New York City • Work/Businesses • (1) Comments • Sunday, April 02, 2006 • Permalink
I don’t think I paid to much with my car. Its a great car with good parts. Its a pretty good deal for me. Now I have to take good care of my car.