A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 10, 2015
“If ‘Plan A’ doesn’t work, the alphabet has 25 more letters”

If “Plan A” (the first option) doesn’t work, people either quit or move on to “Plan B” (the second option). “If ‘Plan A’ didn’t/doesn’t work, remember that the alphabet has 25 more letters” is a jocular motivational saying that has been printed on many posters. The saying was popularized by the author Claire Cook in 2010.


Google Books
Seven Year Switch
By Claire Cook
New York, NY: Voice/Hyperion
2010
Pg. ?:
STRENGTH. Life is tough. Decide to be tougher. If Plan A doesn’t work, the alphabet has 25 more letters (204 if you’re in Japan!).

Twitter
Joseph
‏@josephotie
335. If plan A doesn’t work, the alphabet has 25 more letters - 204 if you’re in Japan. http://tumblr.com/xvri8kska
9:14 AM - 11 Sep 2010

Twitter
Widya Pratama
‏@Widya_P
RT @DamnItsTrue: If plan A doesn’t work, the alphabet has 25 more letters. Stay cool! #DamnItsTrue
6:19 AM - 18 Oct 2010

Google Books
The Mammoth Book of One-Liners
By Geoff Tibballs
London: Constable & Robinson Ltd.
2012
Pg. ?:
If Plan A doesn’t work, the alphabet has 25 more letters, so keep calm.

Google Groups: aus.politics
Abos, versus turtles and dugongs
dolf
3/11/12
If “Plan A”
Didn’t Work.
The alphabet has
25 more letters!
Stay Cool [by: 0 meters away]

The Province (Vancouver, BC)
Time to change the channel
Posted by: Lori Welbourne
November 18, 2013. 12:19 pm
(...)
One of my best friends also sent me some words of wisdom in a text that simply said: “If ‘Plan A’ doesn’t work, don’t worry. The alphabet has 25 more letters.”

Twitter
Inspirational Quotes
‏@Inspir8ionPost
If “plan A” didn’t work. The alphabet has 25 more letters! Stay cool! - Anonymous
12:30 AM - 11 Apr 2015

Posted by Barry Popik
New York CityWork/Businesses • Friday, April 10, 2015 • Permalink