American singer and actress Cher did 1980s television commercials for Jack LaLanne health spas. The message was that good health doesn’t come in the form of a pill—you have to work out:
“If it came in a bottle, everyone would have a good body.”
The Cher quote is still frequently cited, usually with “everyone” replaced with “everybody” and “good body” replaced with “great body.”
Cher (/ˈʃɛər/, born Cherilyn Sarkisian, May 20, 1946) is an American singer and actress. Recognized for having brought the sense of female autonomy and self-actualization into the entertainment industry, she is known for her distinctive contralto singing voice and for having worked in various areas of entertainment, as well as for continuously reinventing both her music and image which has led to her being called the Goddess of Pop.
Cher became prominent in 1965 as one-half of the folk rock husband–wife duo Sonny & Cher, who popularized a particular smooth sound that successfully competed with the dominant British Invasion and Motown sounds of the era.
31 March 1991, The Times (Trenton, NJ), “Acquiring starting pitchers for Phils not that easy” by George A. King III, pg. C9, col. 1:
CLEARWATER, Fla.—You have seen the commercial where Cher is in there pitching for a certain health club. Standing in front of the camera, Cher tells you that if it came in a bottle, everybody would have a sculpted body like hers. Of course, physical fitness doesn’t come in a bottle; you have to work at it.
Google News Archive
15 September 1997, Milwaukee (WI) Journal Sentinel, “BodyLanguage: Weight Loss Doesn’t Come From Magic Pill” by Marilynn Marchionne, pg. G1, col. 1:
As Cher used to say on those health club commer cials, if it came in a bottle, every body would have a great body.
Cher commercial (1)
Uploaded on Jul 20, 2010
Monday Morning Musings
Monday, January 21, 2013
Hard Work’s Substitute Takes The Lead
Cher once famously quipped, “If it came in a bottle, everyone would have a good body.” The remark was part of Jack LaLanne Health Spa’s advertising campaign of which Cher was an apt pitchwoman back in the 80’s. The statement has certainly been contradicted by all the fads, gimmicks, potions, and elixirs designed to help the desperate achieve their fitness and weight loss goals that have come and gone since Cher’s famous pronouncement.
New York City • Exercise/Running/Health Clubs • Saturday, August 31, 2013 • Permalink