A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 19, 2005
“If I played there, they’d name a candy bar after me” (Reggie!)
There's a candy bar called "Baby Ruth" and another called "Oh, Henry!" It was widely believe in baseball circles that these were named after the home run hitters Babe Ruth and Henry Aaron.

Reggie Jackson's candy bar infatuation goes back to at least 1969, but his New York quote dates from 1975. A candy bar was named after him, in 1977.


Wikipedia: Reggie Jackson
Reginald Martinez "Reggie" Jackson (born May 18, 1946), nicknamed "Mr. October" for his clutch hitting in the postseason, is a former American Major League Baseball right fielder who played for four different teams (twice for Oakland / Kansas City) from 1967 to 1987 and currently serves as a special advisor to the New York Yankees. Jackson helped win three consecutive World Series titles as a member of the Oakland A's in the early 1970s and also helped win two consecutive titles with the New York Yankees. He was inducted into the Hall of Fame in 1993. He now resides in Carmel, California.
(...)
The Yankees' home opener of the 1978 season, on April 13 against the Chicago White Sox, featured a new product, the "Reggie!" bar. In 1976, while playing in Baltimore, Jackson had said, "If I played in New York, they'd name a candy bar after me." The Standard Brands company responded with a circular "bar" of peanuts dipped in caramel and covered in chocolate, a confection which was originally named the Wayne Bun as it was made in Ft. Wayne, Indiana. The Reggie! bars were handed to fans as they walked into Yankee Stadium. Jackson hit a home run, and when he returned to right field the next inning, fans began throwing the Reggie bars on the field in celebration. Jackson told the press that this confused him, thinking that maybe the fans did not like the candy. The Yankees won the game, 4-2.

6 July 1969, New York Times, pg. S3:
Fame to Reggie Jackson
Just Means a Candy Bar
By GEORGE VECSEY
(...)
"To me, Ruth is the greatest home-run hitter that ever lived. There will never be another Babe Ruth. They named a candy bar after him."
(...)
They might do the same thing for Reggie Jackson but the candy bar would have to be wholesome and not likely to spoil in the long run.

25 October 1975, Sporting News, "Young Ideas" by Dick Young, pg. 16, col. 3:
Reggie Jackson is salivating to be traded to New York. "If I played there," is his stock line, "they'd name a candy bar after me." Smooooth caramel, chocolate covered.

14 January 1977, Chicago Tribune, pg. C19:
A CANDY BAR apparently will be labeled for baseball slugger Reggie Jackson after all.

The candy maker: Standard Brands' Confectionary Division, a company recently known as Standard's Platners/Curtiss Division. The new bar will likely be called: "Hey Reggie."

When former free agent Reggie signed a five-year contract with the New York Yankees, he indicated he might want a bar bearing his name.

(Trademark)
Word Mark REGGIE!
Goods and Services (CANCELLED) IC 030. US 046. G & S: CANDY. FIRST USE: 19770616. FIRST USE IN COMMERCE: 19770616
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 241714
Serial Number 73161490
Filing Date March 9, 1978
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1114207
Registration Date February 27, 1979
Owner (REGISTRANT) STANDARD BRANDS INCORPORATED CORPORATION DELAWARE 625 MADISON AVE. NEW YORK NEW YORK 10022
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date September 6, 1985

(Trademark)
Word Mark REGGIE!
Goods and Services (ABANDONED) IC 030. US 046. G & S: candy
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76351525
Filing Date December 21, 2001
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Reggie Bar, LLC LIMITED LIABILITY COMPANY DELAWARE One N. Dearborn St, Suite 1300 Chicago ILLINOIS 60602
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record David Davis
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date September 20, 2002

Posted by Barry Popik
New York CitySports/Games • (0) Comments • Thursday, May 19, 2005 • Permalink