A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from March 09, 2017
“Ice cream is cheaper than therapy”

"Ice cream is cheaper than therapy” is a saying that has been printed on many images. “Ice cream is cheaper than therapy and you don’t need an appointment” was posted on Twitter on May 9, 2009.

Afters Ice Cream shops in California have used “Ice cream is cheaper than therapy” as a slogan since at least 2015, but it has not been trademarked.


Twitter
Daryl Daughtry‏
@DarylDaughtry
...ice cream is cheaper than therapy and you don’t need an appointment.
8:00 PM - 9 May 2009

Twitter
Cassie Cox-Phillips‏
@craz4pink
RT @LifeCoach_LA: Ice cream is cheaper than therapy and you don’t need an appointment.
6:05 PM - 19 Sep 2009

Twitter
NowOnZazzle‏
@NowOnZazzle
Womens Ice Cream Therapy Tee: Ice cream is cheaper than therapy.  Wear or give a delicious chocolate ice cream bar… http://bit.ly/9tJ2Bz
9:50 AM - 13 Feb 2010

Google Books
Vettori’s Damsel in Distress
By Liz Fielding
New York, NY: Harlequin
2015
Pg. 45:
‘Ice cream is cheaper than therapy and you don’t need an appointment.’ —from Rosie’s Little Book of Ice Cream

Twitter
Kyndle Wright‏
@KyndleTaylor7
Ice cream is cheaper than therapy 🍦🍩 @ Afters Ice Cream https://instagram.com/p/6DvLEEHr96B7CueiOxykmmLTgU0wYz1E2EtI40/
5:17 PM - 6 Aug 2015

Twitter
Shawn O‏
@TheNeej_
Replying to @jayy_love13
@jayy_love13 I go for the Cookie Monster milky bun. I love Afters slogan, “Ice cream is cheaper than therapy” 😂
4:59 PM - 15 Feb 2016

Los Angeles (CA) magazine
There’s a Bizarre Doughnut Ice Cream Sandwich War Brewing in Pasadena
Let the battle of Milky Bun vs Creamy Bun commence

April 15, 2016 Valentina Silva
(...)
And the similarities between Afters and Bengees don’t end on the menu boards. Both shops have punchy phrases plastered on the walls that double as Instagrammable backdrops: Afters has Millennial-facing platitudes like “less talk, more ice cream” and “ice cream is cheaper than therapy” whereas Bengees has “and then, ice cream” and, simply, “ice cream therapy.”

Love Luxe Life
APRIL 5TH, 2016 |
Top 5 Ice Cream Spots We Love
(...)
Afters Ice Cream – Winner of cool toppings. Home of the Milky Bun and motto that ice cream is cheaper than therapy. 

Posted by Barry Popik
New York CityFood/Drink • Thursday, March 09, 2017 • Permalink