A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Life is basically all the stuff you have to do to get from coffee to wine time” (7/23)
“If people could hear the next five seconds after we hit ‘end call,’ we would have no friends” (7/22)
“In life, the only thing you ever have to do is die. Everything else is a choice” (7/22)
“Instagram is Twitter for people who can’t read” (7/22)
“Math is a drama queen. It can’t seriously have that many problems” (7/22)
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Entry from June 05, 2013
“‘I’ before ‘E,’ except in Budweiser”

"I before E except after C” is an old spelling rule, but there are many exceptions. Budweiser is one of the highest selling beers in the United States. The beer joke “I before E except in BUDWEISER” has been cited in print since at least November 1987.

Wikipedia: Budweiser (Anheuser-Busch)
Budweiser /ˈbʌdwaɪzər/ is a pale lager produced by Anheuser–Busch InBev. Introduced in 1876 by Adolphus Busch it has grown to become one of the highest selling beers in the United States, and is available in over 80 markets worldwide. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world. It is a filtered beer available in draught and packaged forms.

Google Groups: comp.mail.uucp
I before E except in BUDWEISER

Google Groups: alt.humor.best-of-usenet
Hardcore Alaskan
Newsgroups: ua.flame
From: (Frederick J. Polsky V1.0)
Subject: Froot Loop
Date: Fri, 13 Aug 1993 08:12:00 GMT
Sean sez: I before E except in Budweiser.

Google Groups: alt.bbs.wildcat
i before e except in “Budweiser”, where it’s me before u

Google Groups: alt.music.canada
Todd Brandenburg
I before E except in Budweiser and Heiniken

Google Groups: rec.games.fnp.dnd
Dave Harper
I always thought it was ‘I before E, except in Budweiser.”

7 September 2000, Charlotte (NC) Observer, pg. 5E:
Today’s Quote: “Remember, I before E, except in Budweiser.”

Google Books
Cozenage: Beware the Scam
By Mike Marsh
Lincoln, NE: iUniverse, Inc.
Pg. 63:
“Remember, ‘I’ before ‘E’, except in Budweiser,” volunteered Moanika.

Google Books
Paws Or It’s a Dog’s Life:
A Tale with Many Wags

By Robert Ayres
Xlibris Corporation (Xlibris.com)
Pg. 125:
“Remember “I” before “E”, except in Budweiser.” ~Professor Irwin Corey

“I" before “E,” except in Budweiser.
(Joined Facebook December 14, 2009—ed.)

Posted by Barry Popik
New York CityFood/Drink • Wednesday, June 05, 2013 • Permalink