“How’s the New Year going?”/“Shofar, so good.”

The shofar (ram’s horn) is sounded on Rosh Hashanah (the start of the Jewish New Year) and on Yom Kippur (the end of the Jewish New Year). “Shofar” sounds like “so far,” and there have been frequent puns. “Shofar, so good!” has been cited in print since at least 1935 and has been printed on many images.
 
“How’s your New Year going?”/“Shofar, so good!” has been cited since at least 2008, when this exchange was printed on cards.
 
 
Wikipedia: Shofar
A shofar (pron. /ʃoʊˈfɑːr/, from Hebrew: About this sound שׁוֹפָר, pronounced [ʃoˈfaʁ]) is an ancient musical horn made of ram’s horn, used for Jewish religious purposes. Like the modern bugle, the shofar lacks pitch-altering devices. All pitch control is done by varying the player’s embouchure. The shofar is blown in synagogue services on Rosh Hashanah and at the very end of Yom Kippur, and is also blown every weekday morning in the month of Elul running up to Rosh Hashanah. Shofars come in a variety of sizes and shapes, depending on the choice of animal and level of finish.
         
Old Fulton NY Post Cards
19 December 1935, The Morning Herald (Gloversville and Johnstown, NY), “Between the Editions” by Jack Brady, pg. 6, col. 5:
Shofar, so good!
 
11 June 1967, Sunday Times Advertiser (Trenton, NJ), “This Week Tongue In Cheek” by Howard J. Tedder, pt. 3, pg. 3, col. 2:
When the victorious Israelis reached the Wailing Wall in Jerusalem, their chief chaplain sounded the ancient ram’s horn and said “Shofar so good.”
     
1 September 1972, The Jewish Exponent, “Anyone Can Be Taught to Blow the Shofar…Well” By Richard N. Stern, pg. 34, col. 5:
Shofar—so—good.
 
12 March 1981, Los Angeles (CA) Times, pt. 8, pg. 10, col. 2 ad:
SHOFAR (American Kosher beef.—ed.)
SHO-FAR…SO GOOD!!!
 
26 June 1985, Arkansas Democrat (Little Rock, AR), Neighbor (West Little ROck), pg. 1, col. 1:
‘Shofar,’ so good for player of ancient instrument
—Page 4
 
IMDb (The Internet Movie Database)
Northern Exposure (1990–1995)
Shofar, So Good
46min | Comedy, Drama, Fantasy | Episode aired 3 October 1994
 
OCLC WorldCat record
From Fasting to Feasting : a Unique Journey Through the Jewish Holidays.
Author: Joe Bobker
Publisher: Jerusalem : Gefen Publishing House, 2008.
Edition/Format:   eBook : Document : English
Contents:
Cover Page; Other Books by the Author; Title Page; Copyright; Table Of Contents; About The Author; Acknowledgments; ROSH HASHANA AND YOM KIPPUR—
THE HIGH HOLYDAYS; Chapter 1: Rosh Hashana—
Shofar So Good;
   
The Rebbetzin’s Husband
WEDNESDAY, OCTOBER 8, 2008
Yom Kippur 2008/5769 - Yom Kippur Greeting Cards
(...)
(Except for this cute card I received: “How’s your New Year going?” “Shofar, so good!” I really enjoyed that one, Ralph.)
 
Twitter
LordAndrei
‏@LordAndrei
Horrid morning pun from today’s bagel shop magazine: “Jewish New Year: Shofar, So Good.” Guuuuuhhhhhh! And now you suffer, too!
8:26 AM - 1 Sep 2009
 
Twitter
brucecox
‏@brucecox
happy new year… shofar, so good…  L’shanah tovah
9:33 AM - 18 Sep 2009
 
Twitter
Brian Ross
‏@brian1970
L’Shanah Tova - Happy New Year 5770.  Shofar so good…
2:14 PM - 18 Sep 2009
 
Twitter
Tyler Zlatin
‏@tyzlatin
It says, “Hey Saul how’s your New Year going?”. In response, the bearded jew says “Shofar so good” #jewjokes
1:17 AM - 28 Sep 2011
 
Twitter
Abby Elster
‏@abby_elster
how’s my new year going?
SHOFAR, so good👍
#jewpuns
7:01 PM - 24 Sep 2014
 
11 September 2015, The Jewish Press (Omaha, NE), “Happy New Year! (Oops. Let’s rephrase that…)” by Ozzie Nogg, pg. A4:
A philosophy captured in a New Year card that pictures two friends meeting on the street. “So how’s your New Year going?” Sam asks. And Morrie answers, “Shofar, so good.”
 
Twitter
Liz Heyman
‏@elizabetheyman
“How’s your Jewish New Year going?”
“So good shofar”
#YomKippur
12:46 PM - 23 Sep 2015