"Houston’s Hot” was the slogan when President George Bush held an 1990 Economic Summit in Houston. Some people have stated that some advertising person received a fortune for stating the obvious (that Houston is hot in the summer).
Barbara Bush: A Memoir
by Barbara Bush
New York: Scribner
The summer especially was very busy since George and I were going to host the annual Economic Summit in Houston. One might question the wisdom of choosing our hometown for a summit in July. But not to be deterred, the city picked the summit slogan, “Houston’s Hot,” and went to work.
Google Groups: alt.ask.phred
From: David Maynard
Date: Wed, Mar 20 2002 9:02 pm
Well, the Houston city geniuses, for a economic summit held during summer in Bush the first’s administration, came up with “Houston’s Hot!”
You don’t need a freakin slogan to figure that one out when it’s summer time in Houston.
Google Groups: houston.general
Date: Sat, Jul 9 2005 1:11 pm
RAIN, RAIN, COME AGAIN
The combination of heat and drought makes 2005 a summer to grin and
bear it in Houston
Copyright 2005 Houston Chronicle
These are the months that annually test the loyalty of city residents who can’t afford a long vacation in the south of France or the cool heights of Colorado. But some summers are harder to take than others. Just a third of the way through, this one is already in the record books with the driest June ever recorded.
Historically, Houstonians have tried different tactics to deal with the Texas Gulf Coast’s infamous cocktail of heat and humidity. Organizers of the Democratic National Convention in 1928 plied visiting media with all the alcohol they could consume in hopes they wouldn’t notice - or remember - how hot it was.
Planners for the 1990 Economic Summit confronted the issue head-on with billboards impishly declaring “Houston’s Hot.” The weather lived up to the billing, requiring air-conditioned enclosures and fans to cool the sweltering world leaders when they ventured onto the Rice University campus for official ceremonies.
Texas (Lone Star State Dictionary) • (0) Comments • Sunday, October 08, 2006 • Permalink