A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from July 21, 2016
Hollywood South (New Orleans nickname)

New Orleans is sometimes called “Hollywood South” because of the importance of its film and television industry. “A more hopeful omen of Louisiana’s bid to become ‘Hollywood South’” was cited in January 1977. “Tuesday the New Orleans Convention Center starts turning into Star Central, and the city becomes Hollywood South” was cited in 1987.

The nickname “Hollywood South” has not been trademarked by New Orleans, but Columbia, South Carolina claimed a trademark date of 1979 and Covington and Newton County, Georgia claimed a 2002 trademark for “Hollywood of the South.”

Other New Orleans nicknames include “America’s Most Interesting City,” “Baghdad-on-the-Bayou,” “Big Easy,” “City That Care Forgot,” “Crescent City,” “No Orleans” (after Hurricane Katrina) and “Northernmost Caribbean City.”


Wikipedia: New Orleans
New Orleans (/nuː ˈɔːrlɪnz/, /nuː ˈɔːrliənz/, /nuː ɔːrˈliːnz/, or /ˈnɔːrlənz/; French: La Nouvelle-Orléans [la nuvɛlɔʁleɑ̃] ( listen)) is a major United States port and the largest city and metropolitan area in the state of Louisiana. The population of the city was 343,829 as of the 2010 U.S. Census. The New Orleans metropolitan area (New Orleans–Metairie–Kenner Metropolitan Statistical Area) had a population of 1,167,764 in 2010 and was the 46th largest in the United States. The New Orleans–Metairie–Bogalusa Combined Statistical Area, a larger trading area, had a 2010 population of 1,452,502.
(...)
Hollywood South is a reference to the large number of films, big and small, shot in the city since 2002. Since 2005 the nickname has also frequently been applied to Shreveport, in northwestern Louisiana, which became an important location for movie and television production after Hurricane Katrina displaced shooting in New Orleans.

30 January 1977, The Times-Picayune (New Orleans, LA), “Seven Movies to Be Produced in State This Year” by John Alan Simon, sec. 8, pg. 5, col. 1:
A more hopeful omen of Louisiana’s bid to become “Hollywood South” is the number and quality of film projects slated for the state in 1977—...

18 March 1987, The Times-Picayune (New Orleans, LA), “NATPE’s N’Awlins star search” by Benjamin Morrison, TV Focus, pg. 7, col. 1:
Tuesday the New Orleans Convention Center starts turning into Star Central, and the city becomes Hollywood South, as the convention of NATPE International—National Association of Television Program Executives—moves in.

4 July 2004, The Advocate (Stamford, CT), “Is New Orleans a second Hollywood?,” pg. A2, cols. 5-6:
NEW ORLEANS—A basketball film starring Ben Affleck is among a number of major film and television projects to be shot in the New Orleans area, prompting the city and the state to launch an effort to earn the Big Easy another nickname: “Hollywood South.”

Google Books
New Orleans: a Lonely Planet city guide
Oakland, CA: Lonely Planet Publications
2006
Pg. 64:
With a growing community of quality support crew and extras, the city was touting itself as ‘Hollywood South.’

Google Groups: Charlie’s Neighborhood News
Hollywood South
Charlies Neighborhood News
11/15/10
The City of New Orleans has a website where you can find out the inside scoop on what’s happening in “Hollywood South”.  At http://www.filmneworleans.org you can find out about what movies are filming in New Orleans and even sign up for notifications!

Google Books
World Film Locations: New Orleans
Edited by Scott Jordan Harris
Fishponds, Bristol: Intellect Books
2012
HOLLYWOOD SOUTH
CINEMA HAS DONE MUCH to help New Orleans recover from Hurricane Katrina.

Twitter
WithToesPointed
‏@LovesToLoveHim
The Crescent City, The Big Easy, The City That Care Forgot, Hollywood South, Nawlins...a long week of fun with the husband ❤️🍹🍻
2:13 PM - 6 May 2016

(Trademark)
Word Mark HOLLYWOOD SOUTH
Goods and Services (CANCELLED) IC 041. US 107. G & S: Providing Facilities for the Production of Motion Pictures and Television Videotapes. FIRST USE: 19791009. FIRST USE IN COMMERCE: 19791031
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73240257
Filing Date November 23, 1979
Current Basis 1A
Original Filing Basis 1A
Published for Opposition July 6, 1982
Registration Number 1210937
Registration Date September 28, 1982
Owner (REGISTRANT) Vance, Jr.; Robert M. d.b.a. Hollywood South Studio Complex and Hollywood South Merchandise Company INDIVIDUAL UNITED STATES P.O. Box 1772 Columbia SOUTH CAROLINA 29202
Attorney of Record Benoni O. Reynolds
Disclaimer The word “Hollywood” is disclaimed apart from the mark as shown.
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date April 13, 1989

(Trademark)
Word Mark HOLLYWOOD OF THE SOUTH
Goods and Services IC 035. US 100 101 102. G & S: Chamber of commerce services, namely, promoting business and tourism in the Covington and Newton County, Georgia area; Convention and visitors bureau services, namely, promoting tourism, business and conventions in and around the Covington and Newton County, Georgia area; Promoting tourism in Covington and Newton County, Georgia area. FIRST USE: 20020501. FIRST USE IN COMMERCE: 20020501
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85427058
Filing Date September 20, 2011
Current Basis 1A
Original Filing Basis 1A
Published for Opposition February 28, 2012
Registration Number 4142349
Registration Date May 15, 2012
Owner (REGISTRANT) Covington Convention & Visitor Bureau non-profit corporation GEORGIA 2101 Clark Street Covington GEORGIA 30014
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Nicknames of Other PlacesBig Easy, City That Care Forgot (New Orleans nicknames) • Thursday, July 21, 2016 • Permalink