A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Every time I lose some weight, I find it again in the refrigerator” (3/29)
“Can’t wait to get off work, then I can finally stop staring at this damn computer…” (3/29)
“If you ran like your mouth, you’d be in good shape” (3/28)
“Do I like my coffee black? There are other colors?” (3/28)
“Sorry, I can’t go to work tomorrow. I fractured my motivation” (3/28)
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Entry from October 14, 2011
“Hit the spot” (satisfy hunger or thirst)

"Hit the spot” possibly originated in the military, with a shot aimed to hit a spot (or target). By the 1840s, to “hit the spot” meant something desirable, satisfying a need.

Food and drink can be said to “hit the spot” of one’s hunger or thirst. Cold water was said to “hit the spot” in 1871. A popular soda jingle of the 1930s was “Pepsi-Cola hits the spot / Twelve full ounces, that’s a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you.”


The Free Dictionary
hit the spot
to be exactly what is wanted or needed That apple pie really hit the spot.

Wikipedia: Pepsi
Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as “Brad’s Drink”, it was later renamed as Pepsi-Cola on June 16, 1903.
(...)
Rise
During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With a radio advertising campaign featuring the jingle “Pepsi-Cola hits the spot / Twelve full ounces, that’s a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you,” arranged in such a way that the jingle never ends.

(Oxford English Dictionary)
Phr. to hit (or go to or touch) the spot: to be exactly what is required, ‘to fit the bill’ (said esp. of food or drink). colloq. (chiefly U.S.).
1868 Putnam’s Mag. I. 670/1 ‘I hope that last corjul set you up?’ ‘Yes, Mr. Plunkitt, it went right to the spot.’
1897 Strand Mag. May 500/2 Then percussion or detonation was tried, and that ‘touched the spot’!
1908 ‘O. Henry’ Voice of City 235 Oh, pass the bottle.‥ That hits the spot.‥ My first drink in three months.
1923 W. Nutting Massachusetts Beautiful 241 Did ever a dish of apple dowdy go to the spot like that?
1949 F. P. Keyes Dinner at Antoine’s xvii. 268 That hot chocolate and those big chunks of roast beef certainly hit the spot.

19 February 1844, Boston (MA) Evening Transcript, pg. 4:
TO THE AUTHOR OF THE STANZAS SUNG AT THE TABERNACLE.
(...)
You’ve hit the spot, the theme, the time,
Just right; it’s all perfection;
The shouts the Tabernacle rent,
Spread like a blest infection.

14 May 1845, Cleveland (OH) Plain Dealer, pg. 3:
“OLE BULL’S” article, “Music on the Square,” seems to have hit the spot;,,,

8 June 1871, Houston (TX) Daily Union, pg. 2:
The chief quality in Summer rinks is the cooling, not the stimulating. First on the list of good drinks is cold water. It always “hits the spot;” but if any mixture be desired, put into the water a slice or two of orange or lemon.

15 October 1881, Boston (MA) Journal, pg. 2, col. 1 ad:
Hood’s Sarsaparilla
Meets the wants of those who need a medicine to build them up, given an appetite, purify the blood, and oil up the machinery of their bodies. No article takes hold of the system and hits the spot like Hood’s Sarsaparilla

OCLC WorldCat record
Recipe leaflets collection
Author: Pet Milk Company.
Publisher: St. Louis, MO : Pet Milk Company, 1931-
Edition/Format:  Book : English
(...)
Easy dishes that hit the spot for 2 or 4 or 6 (n.d.) --

OCLC WorldCat record
Hospitality recipes out of a Pepsi-Cola bottle : refreshing, satisfying : hits the spot!
Author: Pepsi-Cola Company.
Publisher: [Long Island City, N.Y. : Pepsi-Cola Co., ©1940]
Edition/Format:  Book : English

Posted by Barry Popik
New York CityFood/Drink • (0) Comments • Friday, October 14, 2011 • Permalink