A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“After winning, I threw the ball into the crowd. Apparently, that’s unacceptable in bowling” (5/23)
“She made French toast and got her tongue caught in the toaster” (5/22)
“The universe is made of protons, neutrons, electrons and morons” (5/22)
“The job requires me to get a potato clock” (get up at eight o’clock) (5/22)
Entry forthcoming—B.P. (5/22)
More new entries...

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z


Entry from April 19, 2005
“Here Comes Mister Softee” (1959)
The Mister Softee jingle brings back fond memories to many; to others, it's simply more noise pollution. It's been the subject of a recent crackdown by Mayor Bloomberg on noise.

The soft ice cream trucks still roam the streets. Many stay in the same spot all day and don't really need that jingle. There are actually words to the song, but who knew?

http://www.mistersoftee.com/music.asp

tp://www.mistersoftee.com/about.asp
Mister Softee Inc. was founded by two brothers, William and James Conway, in 1956. On St. Patricks day of that year, Bill and Jim took their first truck and gave out green colored ice cream in the neighborhoods of West Philadelphia.

By 1958 the company had outgrown the building in Philadelphia and moved to the current location in Runnemede, NJ. It is at this location that Mister Softee transforms plain trucks into Americas' most recognizable mobile ice cream vendor

10 May 1998, New York Times, City (section 14), FYI by Daniel B. Schneider, pg. 2, col. 5:
A. The song was written by a Philadelphia advertising firm in 1959, according to James Conway, general manager of the Mister Softee company, and was used in television and radio advertisements in the early 1960's. It's called, ''Here Comes Mister Softee,'' and the words are:

The creamiest, dreamiest soft ice cream

You get from Mister Softee.

For a refreshing delight supreme

Look for Mister Softee.

My milkshakes and my sundaes and my cones are such a treat.

Listen for my store on wheels -- ding-a-ling down the street.

[first four lines repeat]

S-O-F-T double E

Mister Softee!

8 March 2004, New York Sun:
William Conway, 81, Founded Mister Softee
By STEPHEN MILLER Staff Reporter of the Sun

William Conway, who died February 27 at age 81, was the man who brought New York one of its most recognizable - and, to some, infuriating - sights and sounds of summertime: the gaudy white Mister Softee truck with its trademarked "Mister Softee" jingle blaring over and over from a speaker.
(...)
Conway, a native of Philadelphia, got his start in the business by selling green ice cream from a truck on St. Patrick's Day in 1956.
(...)
"We found there was a demand for soft ice cream," Conway told the Philadelphia Inquirer in a 1991 interview. "A local dairy developed the recipe, a friend drew up our 'conehead' trademark, and I came up with the name, six letters in each word."

It is unclear if he also came up with the lyrics and tune to the jingle, which was copyrighted in 1960.
(...)
The lyrics run, in part:

The creamiest dreamiest soft ice cream you get from Mister Softee
For a refreshing delight supreme, Look for Mister Softee
My milk shakes and my sundaes and my cones are such a treat
Listen for my store on wheels ding-aling down the street.

(Trademark)
Word Mark MISTER SOFTEE
Goods and Services IC 012. US 019. G & S: ICE CREAM TRUCKS. FIRST USE: 19561005. FIRST USE IN COMMERCE: 19561005
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 020101 020133 040702 080901
Serial Number 72044034
Filing Date January 15, 1958
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0667335
Registration Date September 23, 1958
Owner (REGISTRANT) MISTER SOFTEE, INC. CORPORATION PENNSYLVANIA 3646 WALNUT STREET PHILADELPHIA PENNSYLVANIA
(LAST LISTED OWNER) MISTER SOFTEE, INC. CORPORATION ASSIGNEE OF NEW JERSEY 901 CLEMENTS BRIDGE ROAD RUNNEMEDE NEW JERSEY 08078
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record NORMAN E LEHRER
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15.
Renewal 2ND RENEWAL 19980523
Live/Dead Indicator LIVE

(Trademark)
Word Mark MISTER SOFTEE
Goods and Services IC 030. US 046. G & S: ICE CREAM MIX, FRUIT AND BERRY TOPPINGS, AND NATURAL AND IMITATION FOOD FLAVORINGS. FIRST USE: 19570128. FIRST USE IN COMMERCE: 19570128
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 020133 040702 080901 260102 260921
Serial Number 72033729
Filing Date July 15, 1957
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0663546
Registration Date June 24, 1958
Owner (REGISTRANT) MISTER SOFTEE, INC. CORPORATION PENNSYLVANIA 3646 WALNUT ST. PHILADELPHIA PENNSYLVANIA
(LAST LISTED OWNER) MISTER SOFTEE, INC. CORPORATION ASSIGNEE OF NEW JERSEY 901 CLEMENTS BRIDGE ROAD RUNNEMEDE NEW JERSEY 08078
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record NORMAN E LEHRER
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15.
Renewal 2ND RENEWAL 19980523
Live/Dead Indicator LIVE


Posted by Barry Popik
Food/Drink • (0) Comments • Tuesday, April 19, 2005 • Permalink