A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from December 21, 2004
Heavenly Coffee (Not Chock Full O’ Nuts?)
Chock Full O' Nuts is the heavenly coffee? Who decided on that?

I don't want to disturb the heavens - good heavens, no - but the Chock Full O' Nuts "Heavenly Coffee" trademark has a first use of July 1, 1953.

A Nescafe ad mentioned "heavenly coffee" in 1950. Instant Maxwell House ads mentioned "heavenly coffee" in 1951.

10 September 1950, Los Angeles Times, pg. I2:
MRS. BROWN, YOU'RE AN ANGEL! IMAGINE...SUCH HEAVENLY COFFEE WITHOUT THE FUSS OF BREWING!
(Nescafe ad - ed.)

21 November 1951, Los Angeles Times, pg. B3:
Still, this "heavenly" coffee is so budget-wise...save me up to 25c compared to a pound of old-fashioned ground coffee. So insist on INSTANT MAXWELL HOUSE when you buy...comes in the read and white jar with the stars on top!

7 December 1951, Los Angeles Times, pg. B2:
So, for heavenly coffee at a down-to-earth price, reach for the stars...always get the red and white jar with the stars on the top!

(Trademark)
Word Mark CHOCK FULL O'NUTS-THE HEAVENLY COFFEE
Goods and Services IC 030. US 046. G & S: COFFEE. FIRST USE: 19530701. FIRST USE IN COMMERCE: 19530701
Mark Drawing Code (1) TYPED DRAWING
Serial Number 71689129
Filing Date June 8, 1955
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0632806
Registration Date August 14, 1956
Owner (REGISTRANT) FEDERAL NUT CO., INC. CORPORATION NEW YORK 250 W. 54TH ST. NEW YORK NEW YORK
(LAST LISTED OWNER) CHOCK FULL O' NUTS CORP. CORPORATION BY CHANGE OF NAME FROM NEW YORK 370 LEXINGTON AVENUE NEW YORK NEW YORK 10017
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record GAIL E. NICKOLS
Prior Registrations 0399446;0564547
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15.
Renewal 2ND RENEWAL 19960516
Live/Dead Indicator LIVE

(Trademark)
Word Mark CHOCK FULL O'NUTS
Goods and Services (EXPIRED) IC 029. US 046. G & S: SHELLED NUTS. FIRST USE: 19221200. FIRST USE IN COMMERCE: 19221200
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 71544658
Filing Date October 22, 1947
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0564547
Registration Date September 30, 1952
Owner (REGISTRANT) FEDERAL NUT CO. INC. CORPORATION NEW YORK 250 WEST 54TH NEW YORK NEW YORK
Assignment Recorded ASSIGNMENT RECORDED
Prior Registrations 0220600;0399446
Disclaimer THE WORD "NUTS" IS DISCLAIMED APART FROM THE MARK AS SHOWN.
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Affidavit Text SECT 15.
Renewal 1ST RENEWAL 19720930
Live/Dead Indicator DEAD

(Trademark)
Word Mark HEAVENLY COFFEE
Goods and Services (CANCELLED) IC 042. US 100 101. G & S: restaurant and coffee bar services. FIRST USE: 19951017. FIRST USE IN COMMERCE: 19951017
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 110303
Serial Number 74511054
Filing Date April 11, 1994
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition February 21, 1995
Registration Number 2040920
Registration Date February 25, 1997
Owner (REGISTRANT) CHOCK FULL O' NUTS CORP. CORPORATION NEW YORK 370 Lexington Avenue New York NEW YORK 10017
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Gail E. Nickols
Prior Registrations 0632806
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "COFFEE" APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date November 29, 2003

Posted by Barry Popik
Food/Drink • (0) Comments • Tuesday, December 21, 2004 • Permalink