A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 30, 2008
Heart of the Hills (Kerrville slogan)

The city of Kerrville in the Texas Hill Country has many parks, fairs, and festivals. In 1922, Kerrville promoted itself as the “Heart of the Hills,” and the slogan is still well known today. Many Kerrville businesses and events are named “Heart of the Hills.”


Wikipedia: Kerrville, Texas
Kerrville is a city in Kerr County, Texas, United States. The population was 20,425 at the 2000 census. It is the county seat of Kerr County. Kerrville is named for James Kerr, a major in the Texas Revolution, and friend of town founder Joshua Brown, who settled in the area to start a cypress shingle camp.

Located in the Texas Hill Country, Kerrville is best known for its nearby youth summer camps, Guadalupe River RV parks, Texas’ Official State Arts & Crafts Fair, the Home of HEB Grocery Stores & James Avery Jewelry, the Kerrville Folk Festival, and Schreiner University.

Kerrville Convention & Visitors Bureau
Hill Country Paradise
Kerrville is truly a Hill Country paradise. The accommodations are first-rate, the scenery is majestic and the people are friendly. We are located in the heart of the Texas Hill Country, where sparkling spring fed creeks meander through the rugged terrain and rolling hills of the Guadalupe River Valley.

The Guadalupe River along with our mild climate provides the opportunity to enjoy many outdoor pursuits. Every season in Kerrville offers an array of activities. With an event-filled calendar and our relaxing Hill Country setting, you’ll see how easy it is to… Lose your heart to the hills.

Todd Bock
Mayor of Kerrville

Wikipedia: Texas Hill Country
The Texas Hill Country is a region of Central Texas, USA, that features rolling, somewhat rugged, hills that consist primarily of limestone. The Hill Country terrain can be seen in San Antonio’s northern suburbs and Austin’s western suburbs. The region is the eastern portion of the Edwards Plateau bounded by the Balcones Fault on the east and the Llano Uplift to the west and north. The terrain is punctuated by a large number of limestone rocks and boulders and a thin layer of topsoil which makes the region prone to flash flooding.

Several cities were settled at the base of the Balcones Escarpment, including Austin, San Marcos, and New Braunfels, as a result of springs discharging water stored in the Edwards Aquifer.

Due to its karst topography, the area also features a number of caves, such as Inner Space Caverns and Natural Bridge Caverns. The deeper caverns of the area form several aquifers which serve as a source of drinking water for the residents of the area.

Several tributaries of the Colorado River (Texas)—including the Llano and Pedernales rivers, which cross the region west to east and join the Colorado as it cuts across the region to the southeast—drain a large portion of the Hill Country. The Guadalupe, San Antonio, Frio, and Nueces rivers originate in the Hill Country.

The area is also unique for its fusion of Spanish and Central European (German, Swiss, Austrian, Alsatian, and Czech) influences in food, beer, architecture, and music that form a distinctively “Texan” culture separate from the state’s Southern and Southwestern influences. For example, the accordion was popularized in Tejano music in the 19th Century due to cultural exposure to German settlers.

In recent years, the region has emerged as the center of the Texas wine industry. Three American Viticultural Areas are located in the areas: Texas Hill Country AVA, Fredericksburg in the Texas Hill Country AVA, and Bell Mountain AVA.

23 June 1922, Kerrville (TX) Mountain Sun, pg. 1, col. 1:
I had the pleasure of reading a copy of The Mountain Sun a few days ago, and note that the enterprising business men of your city assisted Grinstead’s Graphic to issue 4,000 extra copies for advertising the “Heart of Hills” country.

26 July 1923, Kerrville (TX) Mountain Sun, pg. 4, col. 3:
...you are at the top of Texas and soon will start down the other side, toward the Heart of the Hills, to Kerrville, set like a richly sparkling gem amid the eternal grandeur of mountains and verdant valleys…

24 July 1924, Kerrville (TX) Mountain Sun, pg. 3, col. 1:
Miss Eunice Booth of Dallas arrived in Kerrville last Sunday to spend a vacation of two weeks in the Heart o’ the Hills.

8 July 1925, Dallas (TX) Morning News, part 1, pg. 9 ad:
THE SCHREINER INSTITUTE
MILITARY
A modern school in the “Heart of the Hills” of Texas.
(...)
Kerrville, Texas

18 July 1925, Dallas (TX) Morning News, “‘Heart of the Hills’ Fish Hatchery’s Name,” part 1, pg. 5:
AUSTIN, Texas, July 17.—“Heart of the hills” is the name given the new State fish hatchery to be placed on the Guadalupe River near Mountain Home, twenty miles north of Kerrville, according to announcement made here Friday by Turner E. Hubby, State Game, Fish and Oyster Commissioner, who returned home there after a week’s absence.

9 June 1938, Dallas (TX) Morning News, “Vacations Take Dallasites To Many Points Over Nation,” section 1, pg. 11: 
Mr. and Mrs. Earl Y. Bateman and their children are vacationing at the Heart of the Hills Inn near Kerrville.

OCLC WorldCat record
Kerrville : heart of the hills telephone directory
Type:  Serials / Magazines / Newspapers; English
Publisher: Bedford, TX : United Directory Services,
Document Type: Serials / Magazines / Newspapers
Notes: Includes Balcones, Bandera, Berghelm, Blanco, Boerne, Camp Verde, Center Point, Comfort, Doss, Fredericksburg, Garven Store, Harper, Hunt, Hye, Ingram, Johnson City, Kendalia, Kerrville, Luckenbach, Medina, Mountain Home, Pipe Creek, Sabina, Sisterdale, Stonewall, Tarpley, Waring, Willow City. Description based on: 1991/1992; title from cover.
Description: v. : ill., maps ; 23 cm.
Other Titles: Heart of the hills telephone directory

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Friday, May 30, 2008 • Permalink