A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from July 14, 2011
Gulp of Mexico (tequila; Margarita cocktail; Corona beer; Tecate beer)

Several Mexican drinks have been said to be the “Gulp of Mexico” (wordplay on the “Gulf of Mexico"):

. Tequila—Tequila has been called the “Gulp of Mexico” since at least 1953.
. Margarita cocktail—A Margarita cocktail contains tequila. The Margarita has been called the “Gulp of Mexico” since at least 1987. Taco Cabana advertisements in 2011 referred to the Margarita as the “Gulp of Mexico.”
. Tecate Beer—Advertisements in the late 1980s for Tecate beer used the “Gulp of Mexcio” slogan.
. Corona Beer—Advertisements in the 2000s for Corona beer used the “Gulp of Mexico” slogan.


Amazon.com
Corona the Gulp of Mexico - Party/College Poster - 23 x 35
by Burst Posters

YouTube
Taco Cabana Anjelah Johnson—“Commercial Outtakes: “Gulp of Mexico”

1 May 1953, Nevada State Journal (Reno, NV), “Fidler in Hollywood,” pg. 4, col. 6:
Gary Cooper calls tequila the gulp of Mexico.

29 November 1953, Seattle (WA) Daily Times, “Daffytions” by Paul H. Gilbert, Magazine, pg. 13, col. 1:
TEQUILA: The gulp of Mexico.

30 July 1962, Wall Street Journal, “PEPPER...and Salt”:
Tequila—The gulp of Mexico.

Google News Archive
1 May 1965, Lewiston (ME) Evening Journal, “Try And Stop Me” by Bennett Cerf, pg. 11:
OVERHEARD:
In Acapulco: “They ought to name this drink tequila. ‘The Gulp of Mexico.’”

31 August 1965, El Paso (TX) Herald-Post, “Motel Sign Draws Laughs,” pg. B1, col. 3:
Holiday Innkeeper Biin Bass has attracted nationwide recognition for his signs, which always draw a chuckle. A recent sign enjoyed by many read: “Tequila is the Gulp of Mexico.”

Google Books
Joy of Cooking
By Irma von Starkloff Rombauer and Marion Rombauer Becker
New York, NY: Simon & Schuster
1975
Pg. 53:
Tequila, which a friend of ours has dubbed “the Gulp of Mexico,” appeals to a very limited number of aficionados. Try it before you buy it.

Google News Archive
9 October 1987, Manila Standard, “Living it up” by Kitch Ortego, pg. 10, col. 6:
Mexico has better booze than food. Tequila is great. Many like margarita which is known to be “the gulp of Mexico.”

Google News Archive
15 December 1987, Milwaukee (WI) Sentinel, Alex Thien column, pt. 3, pg. 1, col. 4:
JACK HORNAK says he’s never been sout of the border, but hears they refer to Tequila as the Gulp of Mexico.

eBay
1989 Tecate Beer Magazine Ad. The Gulp of Mexico
Item condition: Used
Ended: Apr 10, 201116:51:14 PDT

Google Books
The Mexican Border Cities:
Landscape anatomy and place personality

By Daniel D. Arreola and James R. Curtis
Tucson, AZ: University of Arizona Press
1993
Pg. 187:
Although several border cities such as Ciudad Juarez, Tijuana, Reynosa, and Mexicali have had breweries, Tecate is the sole producer of what billboards throughout the American Southwest call “The Gulp of Mexico.”

26 March 1993, San Diego (CA) Union-Tribune, “In search of the source of the sacred margarita” by Don Freeman, pg. E2:
The Margarita, a drink known to the cognoscenti as the “gulp of Mexico.”

11 January 1998, Press of Atlantic City (NJ), “Most tequila in the U.S> still goes into Margaritas” by Mark McDonald:
Tequila, it seems, is no longer the gulp of Mexico.

Google News Archive
5 December 2007, Times-Argus (Muhlenberg Country, KY), “The Best of Mulebergers” by Larry Stone, pg. A3, col. 2:
Walt Atherton has spent a lot of time in Texas near the Mexican Border. He says that down there the natives refer to tequilla as the Gulp of Mexico.

Beaches Guide
Gulp of Mexico Neon Clock
Posted on Oct 30, 2009
If you can’t go to the beach bring the beach to you with this Mexican beach themed “Gulp of Mexico” Corona Extra white neon clock.

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Thursday, July 14, 2011 • Permalink