A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 29, 2013
Guacward (guacamole + awkward); Awkward Guacamole

"Guacward” (guacamole + awkward) is a jocular word about the awkwardness in eating or making guacamole. The term “guacward” has been cited in print since at least 2010, when it was entered into the Urban Dictionary.

The American television crime drama series Breaking Bad had a scene in August 2013 that it called “Awkward Guacamole.” The characters were having an intense conversation at a Mexican restaurant when the waiter asked them if they wanted fresh guacamole made at their table; the waiter was ignored. “Awkward guacamole” quickly became a popular meme.


Urban Dictionary
guacward
guacward is when two people reach for the guacamole and they accidentally brush hands
Joe and Bill had a guacward moment at the snack bar. They deny it.
by bacchikoi Sep 5, 2010

Twitter
@brianfbenton‏
@brianfbenton
I have chips but no salsa. #guacward
12:19 PM - 6 Nov 11

Twitter
Christina Sirabella
‏@csirabella
Half the reason I like eating at Mexican places so much is because of how often the opportunity to use “guacward” presents itself.
3:43 PM - 30 Apr 12

Twitter
Ben Clark ‏
@trikno
What do you call a clumsy avocado?
Guacward.
6:16 PM - 18 Mar 13

Twitter
Breaking Bad
‏@BreakingBad_AMC
Awkward Guacamole is a dish best served cold #BreakingBad pic.twitter.com/bvhX8n1oAQ
4:19 PM - 26 Aug 13

Twitter
Cachie‏
@thee_cachie
#Breaking #BadJokes“@JohnR_FMF: Some might say that dinner conversation at the Mexican restaurant was Guacward. #BreakingBad”
8:53 AM - 27 Aug 13

Eater
Breaking Bad’s Awkward Guacamole Scene Boosts Sales at Albuquerque Restaurant
Thursday, August 29, 2013, by Hillary Dixler
A restaurant featured in last weekend’s episode of the AMC drug dealing drama Breaking Bad has reported an increase in sales of a dish specifically mentioned during the episode. According to the Wrap, Albuquerque, NM Mexican restaurant Garduño’s has seen sales of their table-side guacamole increase from 30% of customers ordering to 35%. In the episode, a Garduño’s waiter (played by a professional actor) keeps interrupting an extremely tense conversation between the show’s main characters in effort to get them to order the tableside guacamole. (Spoiler alert: They don’t order it.)

The restaurant’s corporate general manager tells the Wrap that many customers cite Breaking Bad as their reason for ordering the guacamole. He says Garduño’s has also had Breaking Bad tourists come to the restaurant to have their photos taken at the table featured on the show. Breaking Bad has coined the phrase “awkward guacomole” to describe the scene. Go, watch: ...

Twitter
Traygone Fartin’‏
@GhettoNog
@BreakingBad_AMC AwkGuac Awkwardmole, Guacward,
6:04 PM - 29 Aug 13

Posted by Barry Popik
New York CityFood/Drink • Thursday, August 29, 2013 • Permalink