A “grocerant” is a combination of a grocery and a restaurant. A grocer like Whole Foods offers a restaurant-like area where customers can consume food in the store.
“Grocerant” was used in the trade publication Nation’s Restaurant News on August 19, 1996.
19 August 1996, Nation’s Restaurant News (New York, NY), “Home-meal-replacement niche is the future of foodservice” by Steven Johnson, pg. 28:
Combine an intelligent, sophisticated grocery-store food operations manager with a contemporary, insightful restaurateur and what you get is a grocerant called Eatzi’s.
1 March 1997, Restaurants & Institutions, “The supermarket challenge” by Kimberly Lowe, pg, 32:
For Jay McCarthy, the answer has a lot to do with the title given to him last summer when he came to Central Market in Austin, Texas: “Agent of Change.”
Perhaps most telling is McCarthy’s description of Central Market as a “grocerant.” The tag not only describes the 63,000-square-foot combined grocery store and cafe, but also suggests the increasingly feathered line between the two industries.
The blurring stems, experts say, largely from the battle between the two industries for the same consumer food dollar or “share of stomach.” While most agree that supermarkets are finally rallying, the restaurant industry still has a commanding lead.
27 August 1997, USA Today (McLean, VA), “Boston Chicken tries ‘grocerant’ Restaurant tests take-home food” by Bruce Horovitz, pg. B1:
It wasn’t long ago that Boston Chicken, which operates and franchises the Boston Market chain, was widely revered as the fast-food industry’s visionary. Its bold concept: tasty, wholesome food at a decent price. It was a dinnertime smash.
As the roof on the chicken house appears to be falling in, Boston Market is preparing to take what may be its biggest gamble. It stands ready to wager the future of the company on a concept that would twist its image from that of a fast-food chain into something akin to a quick-stop grocer specializing in freshly prepared foods. Under this concept, which some industry analysts call a “grocerant,” its trademark roast chicken would be relegated to one of several hot and cold entrees.
OCLC WorldCat record
NY Fancy Food Show: The grocerant is coming
Edition/Format: Article Article : English
Publication: GROCER -LONDON- 221, no. 7362, (July 4, 1998): 20-21
Database: British Library Serials
The Rise of the Grocerant
How the local supermarket became your new favorite restaurant
by Vince Dixon Feb 27, 2017, 12:02pm EST
The concept of blending a restaurant experience with the grocery experience has been around for decades, according to self-described “supermarket guru” and food service analyst Phil Lempert. But the changing perspectives millennials and generation Z-ers have toward food and shopping are pushing more supermarkets to make their stores feel more like experiential food destinations than mere shopping markets. Analysts like Lempert predict that these “grocerants” will become the new standard for grocery stores in the more health-conscience future.
Word Mark GROCERANT GURU
Goods and Services IC 035. US 100 101 102. G & S: Business advisory services, consultancy and information. FIRST USE: 19960516. FIRST USE IN COMMERCE: 19990921
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85881514
Filing Date March 20, 2013
Current Basis 1A
Original Filing Basis 1A
Published for Opposition September 10, 2013
Registration Number 4834326
Registration Date October 20, 2015
Owner (REGISTRANT) Johnson, Steven A INDIVIDUAL UNITED STATES 6122 North 16th Street Suite # I 104 Tacoma WASHINGTON 98406
Attorney of Record Wendy Peterson
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “GROCERANT” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
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New York City • Restaurants/Bars/Bakeries/Food Stores • Monday, February 27, 2017 • Permalink