A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“The shortest distance between two points is always under construction” (6/27)
Entry forthcoming—B.P. (6/27)
“If I had a dollar for every existential crisis I’ve ever had…does money even matter?” (6/27)
“Keep your cymbal jokes to yourself. We’ve heard them all a Zildjian times” (6/27)
Entry forthcoming—B.P. (6/27)
More new entries...

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Entry from December 21, 2004
“Going Your Way” (MTA)
The Metropolitan Transit Authority (MTA) has a slogan: "Going Your Way."

They should have a different slogan for weekends when there are service delays.

2 February 1998, ADWEEK, pg. 44:
Korey Kay & Partners last week broke a campaign for New York's Metropolitan Transit Authority featuring the voice of actor Mandy Patinkin. The tagline, "MTA. Going your way," remains. In December, the MTA issued a request for proposal for its account, worth an estimated $10 million. Korey Kay, New York, said it will defend the account.
Posted by Barry Popik
Transportation • (0) Comments • Tuesday, December 21, 2004 • Permalink