"Giving Tuesday” (the Tuesday after Thanksiving) was founded by Manhattan’s 92nd Street Y in 2012, similar to days such as Black Friday, Small Business Saturday and Cyber Monday. In contrast to the consumerism theme of Black Friday, Giving Tuesday encourages charity over the post-Thanksgiving and pre-Christmas holiday season.
“Giving Tuesday” was cited on Twitter on August 2, 2012. There was a trademark application for the name, but it was abandoned in 2013.
Wikipedia: Giving Tuesday
Giving Tuesday, often stylized as #GivingTuesday for purposes of hook activism, refers to the Tuesday after U.S. Thanksgiving in the United States. It is a movement to create an international day of giving at the beginning of the Christmas and holiday season. Giving Tuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season (Black Friday and Cyber Monday).
The idea for Giving Tuesday was first announced in October 2012, a month before the first planned Giving Tuesday (November 27, 2012). The announcement was made by Giving Tuesday founding partner Mashable, a technology website.
Background – What is #GivingTuesday?
Created by 92nd Street Y—a cultural center in New York City that, since 1874, has been bringing people together around the values of service and giving back—#GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving. A team of influencers and founding partners joined forces—collaborating across sectors, offering expertise and working tirelessly—to launch #GivingTuesday and have continued to shape, grow and strengthen the movement.
The Big Ideas Behind #GivingTuesday
#GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities; it provides a platform for them to encourage the donation of time, resources and talents to address local challenges. It also brings together the collective power of a unique blend of partners— nonprofits, civic organizations, businesses and corporations, as well as families and individuals—to encourage and amplify small acts of kindness.
Black Friday, Cyber Monday, is there room for Giving Tuesday? http://to.gg/MQ @givingtues
2:40 PM - 2 Aug 2012
AUG 28, 2012 @ 04:26 PM
Giving Tuesday: Turning Black Friday on Its Head
Luke Landes, CONTRIBUTOR
92Y has created Giving Tuesday (or #GivingTuesday, as marketers tend to be on a hash-tagization kick lately), and the campaign is scheduled to culminate on Tuesday, November 27. The day will be “one powerful national day of giving, raising funds and awareness for important causes everywhere.” Charitable causes have been an important part of my approach to personal finances from the beginning.
The Chronicle of Philanthropy
SEPTEMBER 19, 2012
Nonprofits Hope for Holiday Fundraising Boost on #GivingTuesday
By Raymund Flandez
What comes after Thanksgiving? Black Friday. Cyber Monday. And now, perhaps, Giving Tuesday.
This holiday season, a group of about 60 nonprofit organizations and businesses are hoping Americans will mark a new tradition by opening their wallets one more time after their post-Thanksgiving shopping ends. But instead of buying, they want them to give to charity.
The new national campaign is called #GivingTuesday, an idea the group hopes will spread largely through social media. On November 27, the campaign will urge people to donate or volunteer to causes and charities they care about. They can also participate in events #GivingTuesday organizers are holding that day.
October 23, 2012
6 Inspiring Organizations Joining in #GivingTuesday
By Zoe Fox
You know the post-Thanksgiving drill: Black Friday then Cyber Monday. This year, be sure to mark the first #GivingTuesday on your calendar Tuesday, Nov. 27. Unlike the days leading up to it, this new annual celebration is less about buying gifts and more about giving back.
Mashable is thrilled to be a founding partner of #GivingTuesday, an extension of our efforts through the Social Good Summit to drive the energy of the connected generation toward creating positive change in the world. We’re excited to see #GivingTuesday grow, as more leading brands, non-profits and other organizations join the campaign.
The Huffington Post
Jean Case (Jean Case is an actively engaged philanthropist and CEO of the Case Foundation, a nonprofit organization in Washington, DC, that invests in people and ideas that change the world.)
Giving Tuesday—What the Season of Giving Really Means
Posted: 11/19/2012 9:20 am EST Updated: 01/19/2013 5:12 am EST
Called “Giving Tuesday,” this effort is designed to create a moment and build momentum for the season of giving back, in the same way that Black Friday, Small Business Saturday, or Cyber Monday kicks off the holiday shopping season. The Case Foundation is excited to join the UN Foundation, 92Y and more than 200 other organizations on Tuesday, November 27, to celebrate this special time of year and to highlight the exceptional work that so many nonprofits and social enterprises do to strengthen our communities during the holiday season and all year-long.
GIVING TUESDAY: HOW YOU CAN HELP
STAFF · DEC 1ST, 2015
With Black Friday and Cyber Monday focused on buying things for you maybe now it’s time to focus on someone else.
Charities are asking Canadians to think of the most needy on Giving Tuesday.
“It’s been around for about two years and it’s tied to Black Friday and Cyber Monday. We give, give, after spending,” Paul Nazareth, vice president of community engagement at Canada Helps, explained Tuesday.
The moniker was coined in 2012, when the UN Foundation and the 92nd Street Y teamed up in the United States.
Word Mark GIVINGTUESDAY
Goods and Services (ABANDONED) IC 036. US 100 101 102. G & S: Charitable fundraising services by means of organizing and conducting special events; philanthropic services concerning monetary donations; providing electronic services via the internet in the charitable field, namely, providing connections between charitable causes and potential donors
(ABANDONED) IC 038. US 100 101 104. G & S: Providing online services for the transmission of messages among computer uses concerning charitable causes and donations; images, videos, data and messages among computer users concerning charitable causes and potential donors; internet services, namely, the operation of an internet website available via a global computer network providing information related to charitable fundraising events and donors; related social media services
(ABANDONED) IC 041. US 100 101 107. G & S: Charitable services, namely online publication of information concerning charitable causes and donors
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85727620
Filing Date September 12, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) The Young Men’s and Young Women’s Hebrew Association DBA 92nd Street Y non-profit corporation NEW YORK 1395 Lexington Avenue New York NEW YORK 10128
Attorney of Record Jeffrey H. Greene, Britton Payne
Type of Mark SERVICE MARK
Live/Dead Indicator DEAD
Abandonment Date July 9, 2013
New York City • Banking/Finance/Insurance • Wednesday, December 02, 2015 • Permalink