A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Three things I’m thankful for: 1) family 2) friends 3) Caller ID to avoid family & friends” (7/25)
“My boss yelled, ‘You’ve been late 5 times this week, Do you know what that means?‘“ (Friday joke) (7/25)
“Stress doesn’t really go with my outfit” (7/24)
“Instagram is down. Just describe your lunch to me” (7/24)
“My life is like a romantic comedy except there’s no romance and it’s just me laughing” (7/24)
More new entries...

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z


Entry from February 05, 2010
“Free Crabs Tomorrow” (Joe’s Crab Shack)

"Free Crabs Tomorrow” has been a slogan of Joe’s Crab Shack (a Texas-based chain restaurant) since 1991. No free crabs have been served because “tomorrow” never comes.


Wikipedia: Joe’s Crab Shack
Joe’s Crab Shack is an American chain of beach-themed seafood casual dining restaurants owned by J.H. Whitney & Company. Founded in Houston, Texas, the restaurant now operates locations all across the country. It serves seafood and American cuisine. The restaurant is well-known for its staff who dance, play games, and embarrass guests in front of the whole restaurant for their birthdays. The restaurants also have a gift shop that sell t-shirts featuring phrases broadcasting Joe’s seafood choices. It is based in Sugar Land, Texas.

History
Joe’s Crab Shack was owned by Landry’s Restaurants, Inc. Joe’s Crab Shack was established in Houston in 1994. Today the brand includes a national chain of 120 restaurants in 28 states featuring a festive, but laid-back atmosphere. Many of the locations are on waterfront property with large patio seating areas, built to resemble an old beachfront property.

On November 17, 2006, Joe’s was sold to J.H. Whitney & Company, a privately held company, operating as JCS Holdings, LLC. The sales price was $192 million including the assumption of liabilities of $225 million.

JCS Holdings changed their name to Ignite Restaurant Group in April 2009 and still operate the 113 existing Joe’s Crab Shack and 3 Brickhouse Tavern and Tap restaurants. They are still headquartered in Houston.

29 December 1995, Fort Worth (TX) Star-Telegram, “Joe’s Crab Shack Getting a leg up on seafood,” Star Time, pg. 16:
A sign painted on the front of the building proclaims, “Free Crabs Tomorrow.” Of course, tomorrow never comes.

Google Books
December 1997, Indianapolis Monthly (IN), pg. 213, col. 1:
Forgive me, but I was intrigued by the artificially rustic mood, the “Free crabs tomorrow” signage and all those Christmas lights.

2 March 1998, St. Louis (MO) Post-Dispatch, “Wear the bib, and dig in on crabs, crabs, crabs” (Joe’s Crab Shack), business plus, pg. 17:
And don’t get too excited when you see the sign that reads: “Free crabs tomorrow.”

12 May 2002, Boston (MA) Globe:
One freebie that is no real deal, however, is the sign on Joe’s Crab Shack in New Orleans, promising “Free Crabs Tomorrow.” It’s a joke, folks.
(Joe’s Crab Shack—ed.)

(Trademark)
Word Mark FREE CRABS TOMORROW
Goods and Services IC 042. US 100 101. G & S: restaurant and bar services. FIRST USE: 19911001. FIRST USE IN COMMERCE: 19911001
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75145477
Filing Date August 5, 1996
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 7, 1997
Registration Number 2125102
Registration Date December 30, 1997
Owner (REGISTRANT) Landry’s Trademark, Inc. CORPORATION DELAWARE 300 DELAWARE AVENUE, 9TH FL. Wilmington DELAWARE 19801
(LAST LISTED OWNER) IGNITE RESTAURANT GROUP, INC. CORPORATION DELAWARE 9900 WESTPARK DRIVE, STE 300 ATTN: GENERAL COUNSEL HOUSTON TEXAS 77063
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record WILLIAM D. RAMAN
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20071029.
Renewal 1ST RENEWAL 20071029
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Friday, February 05, 2010 • Permalink