"FOMO” (Fear Of Missing Out) has been cited in print since 2004. For the 2013 NFL football season, Verizon advertised “FOMOF” (Fear Of Missing Out on Football). A September 2013 FOMOF commercial featured NFL player Drew Brees.
A November 2013 Verizon commercial featured the word “FOMOH” (Fear of Missing Out on Hockey). “FOMOF” snd “FOMOH” have not been trademarked.
n. The fear of missing out on something interesting or fun, particularly when it leads to obsessive socializing or social networking. Also: fomo.
“It’s a great event; I feel like I have to go, since it’s free for me. The real reason is this thing called FOMO; it’s a disease, the Fear Of Missing Out syndrome,” says Acacia. “She has to go to every festival,” adds Erin, “and now she has me coming along.”
—"Why Reggae?,” North Coast Journal, August 12, 2004
FOMO was recently nominated for both Word of the Year and Most Useful word by the American Dialect Society.
It’s a Thursday kickoff on the gridiron baby. Get #NFLMobile from @VerizonWireless or get #FOMOF http://vz.to/15DWu36 #RavenNation #12
7:09 AM - 5 Sep 13
A message from Drew Brees: The #FOMOF Talk
Uploaded on Sep 12, 2013
When a person really loves their football, the never want to be without it.
Verizon Wireless USA
@Nate_Klaus Suffering a fear of missing out on football? @DrewBrees has your RX in this vid: http://vz.to/15oaRYo #FOMOF
Published on Sep 24, 2013
YES!!! Love the newest #FOMOF commercial. It would have to be my bestest of best friend for me to attend a baby shower over football.
4:18 PM - 29 Sep 13