A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from September 17, 2013
Floasted (flavor + toasted)

"Floasted” (flavor + toasted) was popularized in a commercial for Quiznoz sandwich shops in September 2013. Reaction to the commercial and “floasted” became a popular subject on Twitter.


Twitter
Carlos‏
@BaseHeadJones
Get floasted
10:08 AM - 15 Sep 13

Twitter
Fans Of Quiznos ‏
@FansOfQuiznos 7h
Quiznos #FLOASTED Bourbon Steak Sub Commercial http://fb.me/1rNjNT4xc
YouTube
Quiznos FLOASTED Bourbon Steak Sub Commercial
Toasting brings out the awesome flavor of every chef-inspired Quiznos sub. It’s simple, Flavor + Toasted = Floasted. The new Bourbon Steak sub has flavor com…
View on web
2:45 PM - 16 Sep 13

Twitter
Shahed Noorollahi
‏@n_shahed
If my girl ever said mixed “Flavor” and “Roasted” to make “Floasted” like that girl in the Quizno’s commercial, I’d just leave without her.
8:36 PM - 16 Sep 13

Twitter
kay sea aye
‏@kCa88
@Jay_Henn just saw the Quiznos commercial: “floasted...flavor + toasted” #iapprove #ideatit
10:28 PM - 16 Sep 13

Twitter
Chris Emery‏
@chrisjte
Floasted is a new term for terrible marketing, thanks Quizno’s!
10:43 PM - 16 Sep 13

RestaurantNews.com
Quiznos Raises a Toast to Bourbon
Monday, September 16th, 2013
(...)
The new Bourbon Steak Sub features high quality black-angus steak, melted mozzarella, smoky bacon and crunchy fried onions all topped with Quiznos original bourbon sauce and served up on an Italian white baguette.

To usher in the limited time offer, Quiznos is launching a comical new television campaign built around the made up word and catch phrase, ‘floasted’.  The television spots, which are set to start airing mid-September, features a character who has coined the term ‘floasted’ as the ultimate descriptor for Quiznos subs – flavor plus toasted equals ‘floasted’.

“Quiznos is known as the pioneer of the toasted sub,” said Susan Lintonsmith, Quiznos Chief Marketing Officer.

Posted by Barry Popik
New York CityFood/Drink • Tuesday, September 17, 2013 • Permalink