A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from February 05, 2016
Febrewary (February + brew)

"Febrewary” or “FeBREWary” (February + brew) is the name for many beer promotions during the month of February. A jocular drinking calendar was cited in print in 1949:

“Jaguary, Febrewary, Parch, Aprale, May-wine, Gin, Julip, Augquavit, Sipped-amber, Hictober, Novocain, and Decembeer.”

In February 2016, the governor of Maryland declared the month to be “FeBREWary” to promote a series of brew-related events.


5 January 1949, Newsday (Long Island, NY), “It Happened Last Night” by Earl Wilson, pg. 36, col. 3:
As he awoke with a headache and looked the new year in the face, Chuck Barnett decided this was going to be quite a drinking year. For as he thumbed the calendar, he saw things like this: “Jaguary, Febrewary, Parch, Aprale, May-wine, Gin, Julip, Augquavit, Sipped-amber, Hictober, Novocain, and Decembeer.”

Not only that, but all his trouble started the night of the thirsty-first.

Twitter
Jonathan Nail
‏@JonathanNail
@noirbettie FeBREWary FEST! Feb 28th. Mark your calendar!!!
12:57 PM - 12 Jan 2009

Twitter
michael kimsal
‏@mgkimsal
@gilliatt I love Febrewary, but it’s way too cerebral for most people.  Half the people say “Febyooary” anyway, so they wouldn’t get it.
8:30 AM - 2 Feb 2009

Twitter
Brendan O’Sullivan
‏@crowbz
@hereforthehops are you still in Perth?Heading down to @Sail_Anchor to check out this #Febrewary business! Anyone else around? @themonkbeer?
12:24 AM - 7 Feb 2011

Google Books
Beer:
The Ultimate World Tour

By Bill Yenne
New York, NY: Race Point Publishers
2014
Pg. 199:
In February, Perth celebrates FeBREWary and the Taste Of The World Beer Festival comes to Newcastle in January.

Baltimore (MD) Sun
To support craft beer industry, Gov. Hogan renames month ‘FeBREWary’
By Wesley Case
FEBRUARY 1, 2016, 4:25 PM
In an effort to promote Maryland’s craft beer industry, which has more than 50 breweries operating and more to come, Gov. Larry Hogan has proclaimed this month “FeBREWary.” Events featuring beers from state breweries are scheduled to take place all month long.

While the relatively mild weather of spring, summer and fall works well for beer-related festivities, FeBREWary’s organizers — the Maryland Office of Tourism, Brewers Association of Maryland and the promotional website Shore Craft Beer — aimed to create a winter event.

Baltimore (MD) Sun
February is for black history, not beer
FEBRUARY 4, 2016, 4:24 PM
In an effort to promote Maryland’s craft beer industry, Gov. Larry Hogan recently proclaimed this month “FeBREWary,” a four-week celebration of beer-related festivities ("To support craft beer industry, Gov. Hogan renames month ‘FeBREWary,’” Feb. 1).

I find this proclamation rather tone deaf, however, given February’s traditional designation as Black History Month.
(...)
Colin Byrd, Greenbelt.

newstalk.com
Cocktails on the Tom Dunne Show: Gin Shandy
Oisin Davis has coined this month ‘Febrewary’ and brings us some new cocktails made with beer...

17:30 4 Feb 2016
Eoghan Barry
This week, Oisin Davis of Great Irish Beverages introduces us to the Gin Shandy.

Posted by Barry Popik
New York CityFood/Drink • Friday, February 05, 2016 • Permalink