A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Some girls are made of sarcasm, wine, and everything fine” (4/24)
“If I go missing, put my photo on a wine bottle so my friends will know to look for me” (4/24)
“Is it still considered wine tasting if I’m on my third glass?” (4/24)
“Novinophobia: The fear of running out of wine” (4/24)
“Time flies when you’re having fun” (4/24)
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Entry from July 26, 2005
“Everywhere You Go” (Duane Reade)
"Everywhere You Go" is the jingle/motto of the Duane Reade drugstore chain. The company name was taken from the corner of Duane Street and Reade Street in lower Manhattan, with the first store in 1960.

There are now so many Duane Reade stores that "Everywhere You Go" seems very appropriate.

http://www.witoldriedel.com/MT/archives/000357.shtml
(Duane Reade Pharmacies are this local Pharmacy institution since 1960 that has so many stores that their jingle is:"Everywhere you go: Duane Reade". You get the idea.)

http://www.numenorean.net/blog/archives/2005/07/vishys_useless_6.html
July 08, 2005
Vishy's Useless Factoid of the Day #15: Duane Reade
This factoid is more useless than average; it will be useless only to those who live and work in the New York City area.

The drugstore and pharmacy Duane Reade is everywhere you go in New York. In fact, 'Everywhere you go' is their motto. Probably the only chain more prolific than Duane Reade on Manhattan is Starbucks (not sure of this fact -- merely guessing). I wasn't sure why the store was called that. Perhaps it was because of Drs. Duane and Reade, who founded so many of these stores as a token of their pharmacopoeial magnanimity.

One day I was walking down Broadway a few blocks away from its busy intersection with Canal St, where one fifth of all humankind always seems to have gathered at any given moment. (In fact, because that intersection is smack dab in the middle of Chinatown, I am not far from the truth.) I passed two streets in succession -- Duane St and Reade St. Their juxtaposition in the non-Cartesian maze of Lower Manhattan was simply too much of a coincidence. Were Drs. Duane and Reade buried nearby? Were two consecutive streets along Broadway named after them because they wished to be united not just in the many neon signs of their eponymous store but also in the hereafter of Lower Manhattan's map? Consider my astonishment then that I found myself standing at a Duane Reade between these two streets! The plot was surely thickening.

It thinned completely and disappeared disappointingly when I went to investigate the mystery of Duane Reade's name at their website. I quote:


Duane Reade takes its name from the Company's first successful full-service drugstore, which opened in 1960 on Broadway between Duane and Reade Streets in Manhattan.


So it wasn't Drs. Duane and Reade giving their names to a store, which then got so famous that it gave its names to the streets. The streets named the store!

http://www.duanereade.com/about.htm
Duane Reade takes its name from the Company's first successful full-service drugstore, which opened in 1960 on Broadway between Duane and Reade Streets in Manhattan. Since then, Duane Reade has grown to become the most recognized drugstore chain in metropolitan New York. Today, the Company operates over 230 stores in commercial and residential neighborhoods throughout New York.

Duane Reade's conveniently located stores carry an extensive assortment of items, including those from the pharmacy as well as vitamins, nutritional products, cosmetics, greeting cards and photo processing.

The company has ranked as the fastest-growing drugstore chain in the industry, and is number one in sales per square foot. Duane Reade completed its initial public offering of common stock on February 10, 1998.

(Trademark)
Word Mark DUANE READE
Goods and Services IC 042. US 101. G & S: DRUG STORE SERVICES. FIRST USE: 19610508. FIRST USE IN COMMERCE: 19610508
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73121727
Filing Date April 6, 1977
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1092555
Registration Date May 30, 1978
Owner (REGISTRANT) DUANE READE CORP. CORPORATION NEW YORK 49-29 30TH PLACE LONG ISLAND CITY NEW YORK 11101
(LAST LISTED OWNER) DUANE READE COMPOSED OF DUANE READE, INC. PARTNERSHIP BY MERGER WITH NEW YORK 440 9TH AVENUE 6TH FLOOR NEW YORK NEW YORK 10001
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MARTIN G RASKIN
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19980604
Other Data THE MARK "DUANE READE" DOES NOT CONSTITUTE THE NAME OF ANY PARTICULAR LIVING INDIVIDUAL.
Live/Dead Indicator LIVE

(Trademark)
Word Mark DUANE READE
Goods and Services IC 003. US 051 052. G & S: BABY POWDER, BABY OIL, BABY SHAMPOO, HAIR SHAMPOO AND COSMETIC COTTON PUFFS. FIRST USE: 19610508. FIRST USE IN COMMERCE: 19610508
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73159996
Filing Date February 27, 1978
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1106451
Registration Date November 21, 1978
Owner (REGISTRANT) DUANE READE CORP. CORPORATION NEW YORK 49-29 30TH PLACE LONG ISLAND CITY NEW YORK 11101
(LAST LISTED OWNER) DUANE READE PARTNERSHIP ASSIGNEE OF NEW YORK 440 9TH AVENUE, 6TH FLOOR NEW YORK NEW YORK 10001
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record MARTIN G RAKIN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19980910
Other Data THE NAME "DUANE READE" DOES NOT IDENTIFY ANY PARTICULAR INDIVIDUAL.
Live/Dead Indicator LIVE

Posted by Barry Popik
Work/Businesses • (0) Comments • Tuesday, July 26, 2005 • Permalink