A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“What rhymes with orange?"/"No, it doesn’t.” (1/22)
Federal Death Adminsitration (Food and Drug Administration or FDA nickname) (1/22)
Fraud and Death Administration (Food and Drug Administration or FDA nickname) (1/22)
“Dancing cheek-to-cheek is really a form of floor play” (1/22)
“Coincidence is the word we use when we can’t see the levers and the pulleys” (1/22)
More new entries...

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z


Entry from November 11, 2005
“Eat at Joe’s” (Joe’s Restaurant)
"Eat at Joe's" signs were popular in cartoons and lore of the 1930s and 1940s and 1950s. They symbolized ubiquitous advertising, especially on highways.

It probably all began with Joseph Sartori's popular "Joe's Restaurant" in Brooklyn (long defunct). It is not known when the first "Eat at Joe's" sign appeared at Coney Island.

28 August 1949, New York Herald Tribune, pg. 44:
Joseph Sartori
Dies; Ran "Joe's
Restaurants"

Was Active in Brooklyn
Civic Affairs, Ardent
Huntsman, Art Fancier

Joseph J. Sartori, sixty-seven, a retired restauratuer who formerly operated three of Brooklyn's best-known eating establishments under the name of "Joe's Restaurant," died yesterday at his home, 39 Plaza Street, Brooklyn.

31 May 1947, Chicago Daily Tribune, pg. 10:
No rural byway recks with prose
Convincing us to "eat at Joe's,"
11 August 1959, Chicago Daily Tribune, pg. B5:
"It would be illegal, for instance," he says, "to stamp on a dollar bill the words, 'Eat at Joe's restaurant.' The law also prohibits the attachment of advertising matter to paper money or to coins."
Posted by Barry Popik
Restaurants/Bars/Bakeries/Food Stores • (0) Comments • Friday, November 11, 2005 • Permalink