A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from September 12, 2014
Dumbo Heights (DUMBO + Brooklyn Heights)

"Dumbo Heights” (DUMBO/Down Under Manhattan Bridge Overpass + Brooklyn Heights) is the name that real estate developers publicized in May 2014 for the development of the purchased Jehovah’s Witnesses “Watchtower” building complex. The old buildings were planned for an office and retail complex in Brooklyn’s Tech Triangle.

The name “Dumbo Heights” had a mixed public reaction. One commenter on Gothamist pointed out that “Down under the manhattan bridge overpass...heights” didn’t make sense.


Daily News (New York, NY)
Watchtower buildings to become Dumbo Heights
Work is underway to transform the former home of the Jehovah’s Witnesses into a sleek office and retail complex for tech-savvy ‘innovators.’

BY DOYLE MURPHY Thursday, May 1, 2014, 2:00 AM
Read more: http://www.nydailynews.com/new-york/watchtower-buildings-dumbo-heights-article-1.1774826#ixzz3DAk2ys6i
A coveted cluster of Dumbo buildings once included in a vast portfolio owned by the Jehovah Witnesses will go from Watchtower to high-tech campus, the Daily News has learned.
(...)
The stylish digs are being branded as Dumbo Heights and transformed to appeal to the “innovators” increasingly drawn to the old industrial neighborhood, home to Brooklyn’s burgeoning Tech Triangle.

Gothamist
Jehovah’s Witness Watchtower Buildings Will Become ‘DUMBO Heights’ Tech Temple
Jen Carlson in News on May 1, 2014 12:30 pm
The Watchtower buildings in the DUMBO area no longer belong to the Jehovah’s Witnesses, who have been slowly uprooting from Brooklyn—and considering how much real estate they own(ed) in the DUMBO/Brooklyn Heights area, a big change is on the way.
(...)
COMMENTS
YFM • 4 months ago
Do these tools have any idea how ridiculous “Dumbo Heights” sounds?

Mattygc NYFM • 4 months ago
Down under the manhattan bridge overpass...heights

DNAinfo New York
Former Jehovah’s Witnesses Buildings to Become ‘Dumbo Heights’ Tech Complex
By Janet Upadhye on May 1, 2014 5:08pm
DUMBO — Plans are in the works to convert five former Jehovah’s Witness buildings in DUMBO into a “high-tech urban campus” complete with office space, retail space, dining areas, a rooftop deck, gourmet food market and outdoor plazas.
(...)
The office complex is located in the heart of Brooklyn’s “Tech Triangle” at the intersection of DUMBO, Downtown Brooklyn surrounded by tech start-ups, galleries, performance spaces, and 10 colleges and universities.

Brownstoner
05/02/14 11:00am
Dumbo’s Watchtower Buildings Get New Lease on Life as “Dumbo Heights” Tech Campus
By Rebecca
Some preliminary renderings are out for the tech campus Kushner Companies et al are creating in Dumbo out of the five Watchtower properties they snapped up last year for $375,000,000. Kushner, RFR Realty and LIVWRK are rebranding the interconnected buildings as “Dumbo Heights,” The New York Daily News reported yesterday.
(...)
COMMENTS
DH
May 2, 2014 at 11:30 am
Dumbo Heights – GTFO

New York (NY) Times
SQUARE FEET
Tech Tenants Filling a Slice of Brooklyn Called Dumbo Heights
By MATT A.V. CHABAN
AUGUST 26, 2014
(...)
At the time, the price seemed extreme, but with borough-grown talent bursting from their lofts in Dumbo and Williamsburg and with prices soaring across the river in SoHo, the Flatiron district and Chelsea, the huge, state-of-the-art offerings in the old Watchtower buildings have begun attracting some of the top young companies in the city.

“We really want to create a product you won’t find anywhere else in Brooklyn, or most of the city for that matter,” Mr. Kushner said during a recent tour of what has been nicknamed Dumbo Heights.

Posted by Barry Popik
New York CityNeighborhoods • Friday, September 12, 2014 • Permalink