A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 13, 2013
“Deliciously Different” (Big Red soft drink slogan)

The Big Red soft drink started in Waco, Texas, as “Sun Tang Red Cream Soda” in 1937. Since 2011, Big Red has used the slogan “Deliciously Different.”

Vernors ginger ale, however, has used the “Deliciously Different” slogan since at least 1921.


Wikipedia: Big Red (drink)
Big Red is a soft drink created in 1937 by Grover C. Thomsen and R.H. Roark in Waco, Texas and originally known as Sun Tang Red Cream Soda. It is generally classified as an American variety of cream soda which is almond in flavour, and it is the original “red cream soda.” The name was changed to “Sun Tang Big Red Cream Soda” in 1959, and to “Big Red” in 1969 by Harold Jansing, then president of the San Antonio bottling plant, after hearing a golf caddy refer to the soda by that name.

Until the late 1970s, Big Red was marketed exclusively in Central and South Texas and around Louisville, Kentucky, including parts of Southern Indiana. The drink is highly popular in the Southern United States and is well known for its unique taste and red color. Its unique taste, though often thought to be bubble gum, is created by mixing orange and lemon oils with the traditional vanilla used in other cream sodas. Big Red is produced and distributed by various independent soft drink bottlers including Dr Pepper Snapple Group, CCE, and Pepsi Bottling Group under license from Big Red, Inc., based in Waco, Texas.

PR Web
Big Red Expands to Nation’s Capital
Big Red Soda Now Available in Washington D.C. and Surrounding Areas

Austin, TX (PRWEB) June 14, 2011
Big Red, Inc., announced it will be expanding distribution of Big Red, America’s original and #1 selling red soda brand, to the Washington D.C., Baltimore and Northern Virginia regions. Big Red is partnering with Pepsi Beverages Company to begin distribution to the area starting this week.

“We are excited to take the ‘Deliciously Different’ taste of Big Red to this important market,” said Steve Nelsen, Senior Vice President of Sales

YouTube
Deliciously Different
DrinkBigRedSoda
Uploaded on Sep 13, 2011
Big Red has been doing its own thing for years. We fully embrace the fact that we’re unlike any other soda out there. We like being different. We celebrate our unique flavor because we know it Tastes Good To Be Different.

The Huffington Post
Big Red Soda: The South’s ‘Deliciously Different’ Cream Soda (VIDEO)
By Rebecca Orchant
Posted: 03/29/2013 9:07 am EDT | Updated: 03/29/2013 9:10 am EDT
(...)
Big Red was invented in 1937 in Waco, Texas (that’s Dr. Pepper country, guys), and was originally dubbed Sun Tang Red Cream Soda—whatever that means. Now distributed by the Dr. Pepper Snapple Group, the syrupy soda has found its way up north thanks to devoted fans, ex-pats and lovers of all things… well, red. While Big Red doesn’t have a stirring history to tell you, their present is pretty interesting, in that it’s incredibly strange. Their slogan, “Deliciously Different,” is just about exactly right.

(Trademark)
Word Mark VERNORS DELICIOUSLY DIFFERENT!
Goods and Services (EXPIRED) IC 032. US 045. G & S: MALTLESS SOFT DRINK. FIRST USE: 19210416. FIRST USE IN COMMERCE: 19210416
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 71552398
Filing Date December 31, 1947
Current Basis 1A
Original Filing Basis 1A
Date Amended to Current Register April 11, 1950
Registration Number 0529641
Registration Date August 22, 1950
Owner (REGISTRANT) JAMES VERNOR COMPANY CORPORATION MICHIGAN 239 WOODWARD AVENUE DETROIT MICHIGAN
(LAST LISTED OWNER) A & W CONCENTRATE COMPANY CORPORATION ASSIGNEE OF DELAWARE 1409 FOULK ROAD FOULKSTONE PLAZA, SUITE 102 WILMINGTON DELAWARE 19803
Assignment Recorded ASSIGNMENT RECORDED
Prior Registrations 0193341;0194973;0356428
Type of Mark TRADEMARK
Register SUPPLEMENTAL
Renewal 2ND RENEWAL 19901205
Live/Dead Indicator DEAD

(Trademark)
Word Mark DELICIOUSLY DIFFERENT
Goods and Services IC 032. US 045 046 048. G & S: Non-alcoholic beverages, namely, carbonated beverages; soda pops; soft drinks; soft drinks, namely, sodas. FIRST USE: 20110614. FIRST USE IN COMMERCE: 20110814
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85240588
Filing Date February 11, 2011
Current Basis 1A
Original Filing Basis 1B
Published for Opposition June 21, 2011
Registration Number 4180275
Registration Date July 24, 2012
Owner (REGISTRANT) North American Beverages, L.L.C. LIMITED LIABILITY COMPANY TEXAS 720 Jewell Dr. Waco TEXAS 76712
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record John A. Powell
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • Saturday, April 13, 2013 • Permalink